Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
Premium Brand Brand management Branding
article. In the second article the author discusses when autism is discovered and how parents and practitioners do tests and studies to see if their children have ASD. It compares at which age the child is diagnosed with autism. Autism Autism Spectrum Disorder (ASD) is defined as disorders characterized by difficulties in social interaction‚ verbal and nonverbal communication and repetitive behaviors. Autism begins in very early brain development‚ although it doesn’t usually surface in children
Premium Autism Autism spectrum Asperger syndrome
Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
Premium Branding Brand Brand equity
SUBJECT - PUBLIC RELATIONS MANAGEMENT CLASS - S.Y. BMS DIVISION - A SEMESTER - IV PROF. INCHARGE - NIKISHA KUKREJA COLLEGE - R.D. NATIONAL COLLEGE YEAR - 2013 - 2014 BRAND AMBASSADOR Nirali koradia is an animal lover through. In addition to being a long-time claws and paws supporter‚ she founded Bonaparte’s Retreat‚ Tennessee-based dog rescue organization where people in need and animals in need help prepare each
Premium Public relations Cat Public
Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Sustainability ________________________________________________
Premium Brand Brand management Brand equity
Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
Premium Personality psychology Trait theory Big Five personality traits
Autistic spectrum disorder‚ otherwise known as autism‚ is a complex disorder of the central nervous system and a developmental disability that comes from a neurological disorder that affects the normal functioning of the brain. (Dowshen‚ 2008). It is not something one can catch or pass along to someone else. It makes interacting with other people incredibly difficult. Autism was first identified in 1943 by Dr. Leo Kanner of Johns Hopkins Hospital. Autism spectrum disorder can usually be reliably
Premium Autism Mental disorder Psychology
4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination of name‚ symbol or design‚ which
Premium Brand
Zellweger Spectrum Disorder is a group of overlapping symptoms and signs that affect many parts of the body. This group of disorders includes Zellweger syndrome (most severe)‚ neonatal adrenoleukodystrophy (intermediate)‚ and infantile Refsum disease (least severe) because these different groups are so similar doctors prefer to just refer to these disorders as severe‚ intermediate‚ and mild. Symptoms that present themselves throughout the levels of severity include weak muscle tone‚ feeding problems
Premium Psychology Brain Autism
students of the course named BRAND (MKT 416) so we the group members all got the opportunity clarify our understanding related to the particular course by this assignment which is given by our course our course instructor Md. Anamul Hoque Rubai. In this report we talked about the target market‚ the value of the product‚ the meaning of logo‚ related thing with logo‚ pricing strategy‚ how I will offer the product‚ future plan with forecasting and all other needed materials. The brand or the product we have
Premium Brand Marketing