LANCASTER UNIVERSITY MANAGEMENT SCHOOL | Report On the Case Study Analysis on Canadian Club Whisky – The ‘Damn Right Campaign’ - | MKTG403 (2) – Consumer Behavior Dr Maria Piacentini MSc in Advanced Marketing Management 2010/11 | | Group
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Developing Brand Positioning Strategy for Canadian Club Whiskey [pic] Developing branding strategy for Canadian Club A. Assess and fully critique the success of Canadian Club’s repositioning strategies used in the case. Use brand theories and concepts to evaluate the company’s branding strategies listed in the case. According to Keller(1993) the
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& Walkowski CC Research Proposal Due: 9/4/14 Canadian Club Whisky Purpose: The purpose of the research is to explore and understand consumer appeal and adoption of Canadian Club. In order to accurately propose how to re-energize the brand‚ we plan to examine why Canadian Club is such a popular whisky amongst older age groups‚ and look at what led to the continuous decline in sales of the once prominent whisky brand. Background: Canadian Club has experienced declining sales for the past 16
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MKTG 111 Group Portfolio Assignment Canadian Club Whisky December 9‚ 2011 Table of Contents Introduction 3 Overview 3 Strategic Analysis 4 Recommendations 5 Competitive Analysis 8 Target Market Analysis 9 Positioning Statement and Positioning Map 10 Marketing Communications Analysis 15 SWOT Analysis 17 Bibliography 18 Introduction The popularity and worldwide success of Canadian Club can be attributed to more than just its great flavour. Review of key marketing components
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Chandigarh Dear Business 100 – XYZ Investors‚ We have responded to your request regarding an analysis of the Canadian Tire Corporation and in this report you will find the information about the Company and their recent corporate activity. We have identified various points that will be useful in your decision to invest in this company. We have included information regarding Canadian Tire’s history‚ the products and services offered by them‚ and an analysis of the internal and external factors that
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EXECUTIVE SUMMARY To: Stephen G. Wetmore ‚ Canadian Tire Corporation CEO Subject: Canadian Tire Corporation Ltd. Date: November 12‚ 2014 Canadian Tire Corporation is one of the largest Canadian owned companies in Canada. It is a publicly owned company. This company is a local company therefore it is not involved in international market. As it is a local company‚ it has local customer to whom the company focus most of their products. This corporation is involved in retail‚ finance
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concentrating on its 1 Main product; the company seeks to develop a strong brand image through sponsorship of important events while focusing on its core-competences of Red Bull drink and its sugar free variant. The use of such a strong international brand means that the company’s products have powerful recognition before they are even introduced to new international markets. Young people nationwide have developed a natural affinity with the brand‚ finding great utility in the core benefits of the product. Careful
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Client risk profile Canadian Tire Corporation‚ Limited (CTC) is primarily a canadian retailer‚ focusing on automotive and general merchandise. Founded in 1922‚ the company has been around for almost a century‚ building strong brand recognition in Canada. Initially starting as a car parts retailer they have expanded rapidly into other areas‚ mainly general merchandise retail. They have other secondary divisions being; Partsource Automotive stores (strictly automotive parts)‚ Financial Services
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The brand report card In our days building and managing brand equity is considered to be an important element to successed and sustain growth‚ where in general the company brand equity flow customer loyalty and profits. Therefore‚ managing the brand equity become a business priority for many managers within all types of industry activities and markets. However‚ few managers are able to step back and assess objectively their companies brands in terms of strengths and weaknesses. Where‚ many manager
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Brand Building ADV201 Brand Development Report Part A Students:- Gemma Blandford Y. H Kim Annie Tran Shawn Cortes Due by 11.55pm Sunday 31st March 2013 Introduction Vita-Slam is a healthy carbonated soda that will offer a tasty and healthier alternative for consumers who prefer a carbonated drink. Vitaslam features carbonation like Coca Cola and Pepsi as well as the healthy vitamins like Borocca. Unlike Coca Cola that tastes good but is not healthy and
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