Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal‚ providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum‚ so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging truly
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Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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REPORT ON “BRAND EXTENSION” IN PARTIAL FULLFILLMENT FOR “SEMINAR ON CONTEMPORARY MANAGEMENT ISSUES” (PAPER NO. 207) IN M.B.A. PROGRAMME OF contents 1. Introduction Of Brand Extension 1.1 What is the Means of brand Extension? 1.2 Types of Brand Extension 1.3 Benefit of Brand Extension 1.4 Risk of Brand Extension 1.5 Characteristics of successful Brand Extension
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the overall prevalence of Autism Spectrum Disorder was 14.7 per 1‚000 children who are aged eight years. To further simplify‚ one in 68 children will be affected or diagnosed with Autism Spectrum Disorder (PubMed‚ 2010). Now‚ 50 families a day learn that their child has autism (Sharpe‚ 2007). This once rare diagnosis has climbed to epidemic proportions and numbers
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Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name and‚ at the root of these marketing effects is consumers ’ knowledge. In other words‚ consumers ’ knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand. Brand
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Autistic Spectrum Disorder First of all‚ there are more than one autism disorders on the autistic spectrum‚ for example‚ there is Rett syndrome‚ Asperger’s Syndrome‚ Pervasive developmental disorder‚ and childhood degenerative disorder. Autism is a developmental disorder that appears in the first 3 years of life‚ and affects the brain ’s normal development of social and communication skills. It affects verbal‚ physical and mental abilities in children‚ stereotyped or repetitive behaviors and
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Causes and Treatment of Autism Spectrum Disorders Autism spectrum disorder is a neurodevelopmental disorder. This disorder can affect a child’s ability to converse and interact with others. One (1) in sixty-eight (68) children have been diagnosed with autism spectrum disorder in the United States. Autism spectrum disorder (ASD) is almost five times more common amongst boys than girls. There are many speculations on what causes ASD. Genes are a very big part of what many scientists believe can cause
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information‚ however they did not determine which solution an IR spectrum would be obtained for. This was determined by the strongest‚ or more visible spot on the plate. An error for this lab could have occurred at this point because the wrong spot was chosen. If the RF values were used to determined which spot to choose‚ results may yield a smaller presence of pure naphthyl ether and a larger presence of dichloromethane in the IR spectrum. The spot that is most visible on the TLC plate is the solution
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Autism spectrum disorders are life long and have been found to be prevalent in up to 1% of the adolescent population (Simonoff et al.‚ 2008). Many studies have shown that the prevalence of autism spectrum disorders have increased radically (Vismara & Rogers‚ 2008). However‚ there may be many cases not yet reported or diagnosed correctly. The disorder covers a range of individuals with impairments that change from one person to the next. One individual may have difficulty with language communication
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this journal is available at www.emeraldinsight.com/0309-0566.htm The impact of brand extensions on brand personality: experimental evidence Adamantios Diamantopoulos University of Vienna‚ Vienna‚ Austria‚ and Brand extensions 129 Received April 2004 Gareth Smith and Ian Grime Loughborough University‚ Loughborough‚ UK Abstract Purpose – To investigate empirically the impact of brand extensions on brand personality‚ using Aaker’s scale to measure the latter. Design/methodology/approach
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