ABOUT Micromax is an Indian consumer electronics company located in Gurgaon‚ Haryana‚ India. It is in the business of manufacturing of Moblie‚ LED televisions‚ Tablets etc.It has 23 offices in India and an international office in Hong Kong Micromax has presence in more than 560 districts through 125‚000 retail outlets in India. The company has sales presence spread across Bangladesh. Sri Lanka and Nepal. On 24 January‚ 2014‚ Micromax became the first Indian mobile company to start sales in
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Positioning Although all Micromax products were towards the lower end of the pricing spectrum‚ the brand was focusing on adding more features at a reasonable price. The focus was more on value than price. Innovation‚ Cost-Effective‚ Credible and an Insightful R&D are given high emphasis at Micromax in the telecom vertical. Micromax based its value proposition out there‚ with extensive features vis-a-vis the big brands‚ of course with a low-price point with a target audience catering to the low-income
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Amit Kumar Burnwal(7A) Micromax – The Indian consumer electronics MNC Micromax is a rather big name today - in fact‚ it is the largest Indian mobile phone company. It is interesting to note that it took birth as a software company called Micromax Informatics Limited in the year 2000 by a group of four friends. - Rajesh Agarwal‚ Sumeet Arora‚ Rahul Sharma and Vikas Jain. In 2008‚ Micromax entered the mobile phone market and just about managed to get a foot hold‚ with a 0.59% market share during
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students of the course named BRAND (MKT 416) so we the group members all got the opportunity clarify our understanding related to the particular course by this assignment which is given by our course our course instructor Md. Anamul Hoque Rubai. In this report we talked about the target market‚ the value of the product‚ the meaning of logo‚ related thing with logo‚ pricing strategy‚ how I will offer the product‚ future plan with forecasting and all other needed materials. The brand or the product we have
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Micromax is an Indian consumer electronics company headquartered in Gurgaon‚ Haryana‚ India. It is in the business of manufacturing of Mobile Telephones‚ Tablet Computers‚ 3G Datacards and LED Televisions. Micromax started as an IT software company in 2000[3] and worked on embedded platforms. It entered the mobile handset business‚ and became one of the largest Indian domestic mobile handsets company operating in low cost feature phone segments by 2010.[4] Micromax has presence in more than
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QUESTIONNAIRE Dear Sir/Madam‚ I would like to introduce myself as an MBA student of AIBS‚ Delhi and doing a project on the topic. “RETAILER PERCEPTION TOWARDS MICROMAX MOBILE SETS”. This project is to be submitted to the AIBS for the award of MBA. Hence I‚ request you to kindly spend few minutes of your valuable time in answering this. Name of the retailer – Gender - Name of the retail outlet – Address – Products offered by you – (a) Nokia
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Works on the Consumers Introduction A brand is a name that influences buyers. This definition captures the essence of a brand: a name with power to influence buyers. But‚ what really is a brand? People around the globe are now living in a ‘branded’ world. This might sound obscene but in most cases‚ it is clearly evident. Most consumers prefer to buy a product with a well-known or a popular brand than buying an unpopular one. Some buy products with brands that connote ‘extravagance’ or capacity
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Micromax Micromax is an Indian Consumer Electronics company located in Gurgaon‚ Haryana‚ India. Micromax is a challenger brand in the highly competitive mobile handset market. This Indian firm is shaking up the market dominated by MNCs. Micromax was founded in 1991 by Rajesh Agarwal . Micromax in its original avatar was a distributor of computer hardwares. In 1998‚ three more people Sumit Arora‚ Rahul Sharma and Vikas Jain joined Micromax as co-founders.The company branched out from a mere distributor
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automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment. Do appropriate branding for each of the brands in order to benefit the most of a company. Set up a value proposition as a branded organization and set up great recall and credibility of your brands) Your company is a top automobile company established in the entry level C segment of automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment
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Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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