micromax
Micromax is an Indian consumer electronics company headquartered in Gurgaon, Haryana, India. It is in the business of manufacturing of Mobile Telephones, Tablet Computers, 3G Datacards and LED Televisions.
Micromax started as an IT software company in 2000[3] and worked on embedded platforms. It entered the mobile handset business, and became one of the largest Indian domestic mobile handsets company operating in low cost feature phone segments by 2010.[4]
Micromax has presence in more than 560 districts through 125,000 retail outlets in India. The company has sales presence spread across the SAARC markets including Bangladesh, Sri Lanka and Nepal. On 24 January 2014, Micromax became the first Indian mobile company to start sales in Russia.[5] History[edit]
Micromax was originally incorporated on 29th March, 2000[6]. It started its mobile phone manufacturing operations in 2010[7] when multinationals ruled the telecom industry. With an understanding of the rapidly changing consumer preferences[8] coupled with the use of the latest technologies; Micromax differentiated itself from the other players with its pricing[8] Everything started with a truck battery in the year 2007. In the powerless city of Baharampur[9] in the Indian State of West Bengal, Mr. Rahul Sharma saw an AirtelPay Phone being powered by a truck battery. Every night, the PCO owner would lug the battery 12 km to an adjoining village on his cycle, charge it there overnight, and lug it back to Berhampur[9] in the morning. Rahul was fascinated by the nature of innovative adaptation to suit the difficult conditions which the payphone operator had employed and his interest only grew when he found out that to everyone’s surprise, the operator was also able to earn a tidy sum of money. Based on this experience of innovation arising from constraint, Micromax soon launched its first phone with a month long battery back-up known as X1i. In 2011, Micromax entered the phablet market
Micromax started as an IT software company in 2000[3] and worked on embedded platforms. It entered the mobile handset business, and became one of the largest Indian domestic mobile handsets company operating in low cost feature phone segments by 2010.[4]
Micromax has presence in more than 560 districts through 125,000 retail outlets in India. The company has sales presence spread across the SAARC markets including Bangladesh, Sri Lanka and Nepal. On 24 January 2014, Micromax became the first Indian mobile company to start sales in Russia.[5] History[edit]
Micromax was originally incorporated on 29th March, 2000[6]. It started its mobile phone manufacturing operations in 2010[7] when multinationals ruled the telecom industry. With an understanding of the rapidly changing consumer preferences[8] coupled with the use of the latest technologies; Micromax differentiated itself from the other players with its pricing[8] Everything started with a truck battery in the year 2007. In the powerless city of Baharampur[9] in the Indian State of West Bengal, Mr. Rahul Sharma saw an AirtelPay Phone being powered by a truck battery. Every night, the PCO owner would lug the battery 12 km to an adjoining village on his cycle, charge it there overnight, and lug it back to Berhampur[9] in the morning. Rahul was fascinated by the nature of innovative adaptation to suit the difficult conditions which the payphone operator had employed and his interest only grew when he found out that to everyone’s surprise, the operator was also able to earn a tidy sum of money. Based on this experience of innovation arising from constraint, Micromax soon launched its first phone with a month long battery back-up known as X1i. In 2011, Micromax entered the phablet market
References: edit] Jump up ^he 2nd position behind Samsung in India market,[12] and with rapid growth is charging towards becoming the biggest brand.