UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
Premium Brand
Q1. Components of H.R. developmental audit? ANS: There are three components:- 1: Organization and admin of H.R The organization of H.R office SOP and internal control features Admin retention rights‚ notice‚ matrix and outplacement practices Communication and appointment authorities 2: information management through documentation Personnel documentation Documenting: • Hiring‚ Working and leave information • Compensation benefits and perks • Employee profile • Performance
Premium Human resource management Management Human resources
udit 22-31 a. The audit program for the audit of Rakin Corporation’s capital stock account would include the following procedures: 1. Examine the articles of incorporation‚ the bylaws‚ and the minutes of the board of directors from the inception of the corporation to determine the provisions or decisions regarding the capital stock. the authorization for the sale of new issues or additional sales of unissued stock‚ declarations of stock splits and dividends in the form of cash
Premium Stock Corporation
controversial issue(s)‚ 3. Support your arguments 4. Answer the question - State your opinion/ conclusion Case Study 5 The answer is adapted from HKICPA FE (December 2003) Paper II Case Question 4. There is an inconsistency in the auditor’s report. The Qualified Opinion paragraph indicates that the opinion is qualified on the basis of scope limitation‚ while the Basis for Qualified Opinion paragraph suggests that the uncertain results of Lam’s negotiations with potential buyers is the reason
Premium Auditor's report Balance sheet
Coca-Cola 1. Promotion: Coke has many different and unique ways that they promote their brand that makes their company so successful. They have taken promotion to a whole new level by creating the vending machine to sell to people on the go‚ created santa clause so people would drink their product during summer‚ they also put a lot of money into having their commercials playing during big events such as the super bowl from 2009 to 2013‚ coke has spent 62.3 million dollars on adds during the super
Premium Coca-Cola
Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name and‚ at the root of these marketing effects is consumers ’ knowledge. In other words‚ consumers ’ knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand. Brand
Premium Brand Brand management
Organizational Behaviour Stephen P. Robbins San Diego State University Timothy A. Judge University of Florida Timothy T. Campbell University of Dubai . Financial Times Prentice Hall is an imprint of Harlow‚ England • London • New York • Boston • San Francisco • Toronto • Sydney • Singapore • Hong Kong Tokyo • Seoul • Taipei • New Delhi • Cape Town • Madrid • Mexico City • Amsterdam • Munich • Paris • Milan Contents Preface Guided Tour Acknowledgements Publisher’s acknowledgements
Premium Organizational studies and human resource management Leadership Management
engineering grad from Alexandria University‚ Kabil arrived at Pepsico 10 years ago from Proctor & Gamble‚ moving up through the ranks to become president of the company’s North African operations a year ago. What brought him to Pepsi in the first place? “The challenge‚” he says. “Pepsi is a great company. It is a strong and fast consumer goods company‚” he says. “Extremely fast. Fast in the way we do business. Fast in the way we create product‚ our positioning‚ how we compete.” As president‚ Kabil runs
Premium North Africa Egypt Africa
American University in Beirut – Class 16. April 2nd‚ 2014 Mohamed Saada. Coke vs. Pepsi War Overview: In 1985 Coke has introduced a new Coke product replacing its old Coke Formula that has been around for almost 100 years. The reaction has been outrageous by the consumers who resisted the new Coke forcing the company to go back in its decision and sell the two products together. My opinion is that the mistake was partially being a wrong strategic call and partially a mistake in interpreting
Premium Qualitative research Marketing Brand
Operations management problem in Pepsi Introduction Operations management remains as an important branch of study both in the corporate worldas well as in academics. Talking of academics‚ operations management is an important partof the study in the curriculum of management studies. In other words‚ it is seen that thetheoretical base that a manager or a n executive needs to deal with the problems of thecompany are taught in the curriculum. Operations management is also an important part in anorganization
Premium Management Organization