| | 4.1.1 Segmenting Consumers Market | 33 | | | 4.1.1.1 Geographic Segmentation | 33 | | | 4.1.1.2 Demographic Segmentation | 34 | | | 4.1.1.3 Psychographic Segmentation | 34 | | | 4.1.1.4 Behavioral Segmentation | 34 | | | 4.1.2 Segmenting Business Market | 35 | | | 4.1.3 Requirements for Effective and Efficient Segmentation | 35 |
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groups on the basis of variables such as age‚ family size‚ family life cycle‚ gender‚ income‚ occupation‚ education‚ religion‚ race‚ generation‚ nationality‚ and social class. Psychographic Segmentation: Psychographics is the science of using psychology and demographics to better understand consumers. In psychographic segmentation‚ buyers are divided into different groups on the basis of psychological/personality traits‚ lifestyle‚ or values. Behavioral Segmentation: In behavioral segmentation
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Nike vs. Adidas Deonnah Carolus Consumer Behavior – 3310 Nike‚ founded January 25‚ 1964‚ is one of the world’s best known and popular brands. Created by Bill Bowerman and Phil Knight‚ Nike has become one of the world’s largest athletic apparel suppliers and today markets it product under its own brand name which includes Nike Pro‚ Nike Golf‚ Nike Skateboarding and the infamous Nike Air Jordan. At the end of 2012 the company had an estimated net worth of $15.9 Billion had over
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this report‚ Haagen-Dazs is seem as five macro environmental forces impacting the company’s environment‚ they are political‚ Legal‚ sociocultural‚ economic and technological. The marketers of Haagen-Dazs have tried geographic‚ demographic and psychographic segmentation to find out the best method to market structure. Haagen-Dazs is belonging to brand competition and the aim target consumers are the youngers are examined in depth in this report. 2.1 Segmentation Variables Segmentation variables
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firms need to design products and services that fit with particular groups of individuals. Firms can segment their market in a number of ways‚ including geographical‚ demographic‚ psychographic and behavioral segmentation. The Consumer’s goal is to obtain goods and services that meet their needs and wants. The Psychographic segmentation is also referred to as ‘lifestyle analysis’ and considers consumers activities‚ interest and opinions. This is used to help structure marketing messages by understanding
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Bl n ea Oc St y eg rat New Customer Markets: Eliminate Reduce o titi n TS & DUC O R P M 4. T KET MAR LOPMEN E V DE Demand? Choice? Risks? Price? Costs? Competitive Positioning: x: (demand) Customer decisionmaking y: (supply) Supplier differentiation Industry KSF: What would provide a sustainable competitive advantage? Competitor Analysis: Value proposition Strengths Weaknesses COMPETITIVENESS What drives: ANSOFF to identify strategic options: -Market penetration -New product development
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Indonesia Market Segmentation is the process of dividing a market into direct groups of buyers who might require separate products or marketing mixes. There are several major bases for segmenting the market; they are geographic‚ demographic‚ psychographic and behavioral variables. Geographic segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ countries‚ cities or neighborhoods. In this way of segmenting market‚
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makes an attempt to recognize the preferences and segment the readers of the English newspapers based on their psychographic profiles by using VALS. VALS is a way of viewing people on the basis of their attitudes‚ needs‚ wants‚ beliefs and demographics. This research also analyzes the influence of psychographic factors on brand loyalty based on Brand loyalty scale and suggests the psychographic segments to be targeted by the brands to sustain in the competitive Market environment. Different types of
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Red Bull The selected product for the assessment report is Red Bull. First of all I’m going to speak about the company‚ when it was created and which objectives they had in their foundation. Inspired by functional drinks from the Far East‚ Dietrich Mateschitz founded Red Bull in 1987. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987‚ on April 1‚ Red Bull Energy Drink was sold first time in its home market Austria. This was not only
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Credit Union Journal. 9/5/2005. Vol. 9 Issue 35. Shoham‚ A Kalra‚ A. Goodstein‚ R. (1998). The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity. Journal of Marketing Research. Volume 35. Issue 2. Wells‚ W.D. (1975). Psychographics: a critical review. Journal of Marketing Research. Volume 12. Websites Venkatesh Shankar (2001). Segmentation: Making Sure Your Customer Fits in Mastering Management. Financial Times. 22nd January.
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