Nike vs Adidas
Nike vs. Adidas
Deonnah Carolus
Consumer Behavior – 3310
Nike, founded January 25, 1964, is one of the world’s best known and popular brands. Created by Bill Bowerman and Phil Knight, Nike has become one of the world’s largest athletic apparel suppliers and today markets it product under its own brand name which includes Nike Pro, Nike Golf, Nike Skateboarding and the infamous Nike Air Jordan. At the end of 2012 the company had an estimated net worth of $15.9 Billion had over 44,000 employees worldwide and raked #1 on the Forbs Top 10 Worlds Most Valuable Brands in Sports.¹ The company has two subsidiaries, Hurley International and Converse. The logo is identified as the Swoosh symbol, and anyone who sees it knows what the brand is. Nike officially became Nike, Inc. May 30, 1971 from the name Blue Ribbon Sports, and took its name from the Greek Goddess of Victory; it is an American multinational brand.
Adidas is a multinational brand located in Germany that also manufactures sports apparel and accessories. Founded in 1924 under the name Gebrüder Dassler Schuhfabrik, Adolf Dassler reformulated and registered the business as Adidas in 1948. Adidas is now the largest sports manufacturer in Europe and Germany and the second largest sports manufacturer in the world. Subsidiaries of Adidas are Reebok and Ashworth Golf Apparel, also known as Callaway, as well as the brands Rockport and FC Bayer Munich; a German Sports Club². As of 2012 Adidas net worth was estimated at $6.8 Billion Dollars, had over 46,306 employees worldwide and ranked #3 on the Forbs Top 10 Worlds Most Valuable Brands in Sports list.³ The brand is identified by the famous three parallel bars, and now features its name underneath its logo.
Nike’s mission “to bring innovation and inspiration to every athlete in the world” is seen in its demographics profile and business strategy. Nikes current and loyal demographic is now aging, but that also creates a new
Deonnah Carolus
Consumer Behavior – 3310
Nike, founded January 25, 1964, is one of the world’s best known and popular brands. Created by Bill Bowerman and Phil Knight, Nike has become one of the world’s largest athletic apparel suppliers and today markets it product under its own brand name which includes Nike Pro, Nike Golf, Nike Skateboarding and the infamous Nike Air Jordan. At the end of 2012 the company had an estimated net worth of $15.9 Billion had over 44,000 employees worldwide and raked #1 on the Forbs Top 10 Worlds Most Valuable Brands in Sports.¹ The company has two subsidiaries, Hurley International and Converse. The logo is identified as the Swoosh symbol, and anyone who sees it knows what the brand is. Nike officially became Nike, Inc. May 30, 1971 from the name Blue Ribbon Sports, and took its name from the Greek Goddess of Victory; it is an American multinational brand.
Adidas is a multinational brand located in Germany that also manufactures sports apparel and accessories. Founded in 1924 under the name Gebrüder Dassler Schuhfabrik, Adolf Dassler reformulated and registered the business as Adidas in 1948. Adidas is now the largest sports manufacturer in Europe and Germany and the second largest sports manufacturer in the world. Subsidiaries of Adidas are Reebok and Ashworth Golf Apparel, also known as Callaway, as well as the brands Rockport and FC Bayer Munich; a German Sports Club². As of 2012 Adidas net worth was estimated at $6.8 Billion Dollars, had over 46,306 employees worldwide and ranked #3 on the Forbs Top 10 Worlds Most Valuable Brands in Sports list.³ The brand is identified by the famous three parallel bars, and now features its name underneath its logo.
Nike’s mission “to bring innovation and inspiration to every athlete in the world” is seen in its demographics profile and business strategy. Nikes current and loyal demographic is now aging, but that also creates a new
Cited: 1 -“Nike Inc.” Wikipedia. Web 14th March, 2014. http://en.wikipedia.org/wiki/Nike,_Inc. 2 - Wikipedia. Web. 14th March, 2014. http://en.wikipedia.org/wiki/Adidas#Adicolor 3 - “The Forbes Fab 40 the World’s Most Valuable Brands” Forbes. Web 14th March, 2014. 6 – Dow Jones & Company. The Wall Street Journal. Web 15th March, 2014. http://www.ask.com/question/target-markets-for-adidas 8 – “Adidas Cultural Factors” eHow Web 16th March, 2014.