TOOLS AND TECHNIQUES IN PUBLIC RELATIONS INDEX 1. TOOLS IN PUBLIC RELATIONS 2. PUBLICITY MEDIA 3. TYPES OF PUBLICITY 4. OTHER FORMS OF PUBLICITY 5. TECHNIQUES USED TO SOLVE PR PROBLEMS 6. PR PROCESS 7. ISSUE MANAGEMENT SYSTEM (New Jersey Physicians case) 8. CRISIS MANAGEMENT SYSTEM ( Mattel‚ Pepsi‚ Bhopal Gas Tragedy and Exxon case) 9. MODELS IN PR : Open System‚ Cybernetics and Roles of PR. Tools in Public Relations Publicity is the deliberate attempt to manage
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Assignment 1 Sands Corporation A report submitted to‚ Prof. Mukul Vasavada and Prof.Danesh Gojer By Rohit Sirohia Roll No. 51220 To Vice President Sands Corporation From Rohit Sirohia Subject: Report on the selection of site for new plant. Respected Sir‚ I am submitting the report on the selection of the site for the new plant required by the company to meet the demands of the new government contract. The two options for the site that is Kimberly street and Hampton have
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Introduction: (Add to this paragraph and we need a thesis) VF Corporation is a strong and well-oiled manufacturing company. The success and growth of the company is attributed to their strategic acquisitions and upper management’s abilities to seize opportunities. VF Corporations has been around for 113 years. In those years this corporation has been aggressive and well informed about growth opportunities within the United States and abroad. VF has combined their driven culture‚ constant innovation
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Situation Analysis Sands Corporation manufactures parts for machinery of Aircrafts‚ automotive and agricultural equipment. Started in 1943‚ Sands Corporation has successfully set up 3 plants employing a total of 2750 workers. All the plants have almost reached their full production capacity as a result‚ due to the increasing Government contracts‚ shortage of land and labour in the existing plants‚ Sands Corporation needs to set up a new plant. No other leasing space is available. Thought the government
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Summary This study covers the analyses of the TEXTRON CORPORATION— BENCHMARKING PERFORMANCE Textron’s Board of Directors (Thundersbird School of Global Management‚ Graeme Rankine- TB0043‚ September 9‚2009) had launched a new initiative to assess the company’s supply chain and the company’s working capital needs. First step was to benchmark the company’s recent financial performance against other aerospace and defense firms to determine the areas in which the company’s performance could be improved
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KAMI CORPORATION Any type of business always requires effective communication. At any one point there is never over communication and as the case study of Kami Corporation pointed out there is a need for communication and cooperation. Expansion and growth of a business is always a positive. However‚ there are also many draw backs but with effective management‚ communication and all the components necessary for prosperity the business will definitely succeed. Kami Corporation is a
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Austin Taylor COM 115 Corporation Background Comcast Corporation was founded June 28‚ 1963 by Ralph J. Roberts‚ Daniel Aaron‚ and Julian A. Brodsky. “Comcast is one of the nation’s leading providers of communications‚ entertainment‚ and cable products and services. Headquartered in Philadelphia‚ Pennsylvania‚ they employ over 100‚000 employees nationwide” (Comcast‚ 2010). The five general areas that make up Comcast are cable communications‚ cable networks‚ broadcast
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INTRODUCTION Honeywell Building Controls Division (BCD) was split after the Residential and Building Controls Division lost money in 1981. The new BCD was created with a hope for a profitable business. In order to get more market share‚ in 1984 the BCD started to build Mod IV; the great promised product with better quality of its motor and cost reduction. The BCD built the cross-functional Mod IV team combined from manufacturing‚ marketing/sales‚ and engineering. In addition‚ to be more competitive
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for Multinational Enterprise: A Philosophical Overview Part One: Review Question #1 Multinational Corporations have always been and are currently now under harsh criticism. They are mainly condemned for exploiting resources and workers of third world countries‚ taking jobs away from the US industry‚ and destroying local cultures. Although there are negatives of multinational corporations‚ there are also positives. Business done overseas provides jobs for the people of the host country‚ improving
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Chevron Corporation What began as the Pacific Coast Oil Company on September 10‚ 1879 in San Francisco transformed into what is now Chevron Corporation‚ recently ranked 8th among the world’s top oil companies by Petroleum Intelligence Weekly in 2011‚ second among US oil companies behind ExxonMobil. The company has a market capitalization of over $204.9 billion. They have expanded into essentially every area of the energy industry‚ including exploring for‚ producing‚ and transporting crude oil and
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