• Case Study: the Black & Decker Corporation (a) Power Tools Division
    Case Study: The Black & Decker Corporation (A) Power Tools Division Course: International Marketing Management Prof. Dr. Lutz H Schminke Authors: Marc Gerlach (323514) Tobias Holler (725219) Björn Kleindienst (425169) Robin Mack (223377)
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  • The Black & Decker Corporation.
    The Black & Decker Corporation. Mission Statement Black & Decker is the worlds leading manufacturer and marketer of many consumer and industrial products. Black & Decker is committed in offering always the most innovative, high quality and technologically advanced products and is recognised
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  • Black & Decker Power Tools Division - Case Study
    Module | Session | Course/Theme | Case | Who | When | Where | Case Leads/Due Date | T1 | 8 | Winning Through Marketing Management | Black & Decker – Power Tools Division | Joseph Galli, VP of Sales and MarketingNoran Archibald, CEO | January 1991 | Towson, MarylandUnited States | November 2
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  • The Black & Decker Corporation Household Products Group: Brand Transition
    78 Harvard Business School Marketing Cases Black & Decker Corp.: Household Products Group, Brand Transition Case © The McGraw−Hill Companies, 2001 Harvard Business School 9-588-015 Rev. October 6, 1992 The Black & Decker Corporation Household Products Group: Brand Transition
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  • The Black & Decker Corporation
    Being the founder of the power tool in the U.S in 1917 and the largest power tools producer in the 1980s, Black and Decker in 1991 faced a major challenge in the power tool industry. Within the three major market segments in the industry- the consumer, industrial, and tradesmen, B&D maintained the
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  • Black & Decker
    The Black and Decker Corporation (A): Power Tools Division B&D only has 9% of the Professional-Tradesmen segment. Makita has 50% of this segment. B&D’s strength as a consumer brand had negative effects on the Professional-Tradesmen segment: “Some tradespeople viewed all B&D products as for u
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  • Black & Decker
    The Black & Decker Corporation (A): Power Tools Division I. Nature of the case and decisions to be made Black & Decker, the largest power tool producer in the world in 1990, was the #1 market leader in two out of three major segments of the power tool business. While they led in the
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  • Black & Decker
    Issue / Task: Joseph Galli, vice president of sales and marketing for Black and Decker has to decide which one of three marketing plans to use. Either plan need to take market share, in the Professional Tradesmen segment, away from current leader Makita. Black and Decker's strength in the consumer
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  • Black & Decker Financial Statement Analysis
    Perspective This analysis will review one of America’s largest and oldest organizations. Black & Decker Corporation (BDK) has had numerous acquisitions and mergers that have allowed it to become the organization as we know it today. Given past performance and growth excellence, it appears alm
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  • Valuing Publicily Traded Equity Securities: Black & Decker
    Valuing Publicly Traded Equity Securities: The Black & Decker Corporation (BDK) I. Introduction This teaching note describes the valuation of publicly traded equity securities using the Discounted Cash Flow (DCF) and Price/Characteristic (market comparison) approaches, with a specific sprea
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  • Black & Decker
    Introduction The Black & Decker Manufacturing Company was founded in 1910 by Duncan Black and Alonzo Decker. The company only manufactured milk cap machines and candy diapers until 1916. In 1916 the company introduced the first power tool, a portable half-inch electric drill. Throughout the next
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  • Black&Decker Case
    S. Duncan Black and Alonzo G. Decker combined forces in 1910 to create Black & Decker. It was founded in Baltimore, Maryland. Originally known for selling consumer and professional power tools, Black and Decker now has a very large product line including not only power tools but also specialized too
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  • Black & Decker Case Analysis
    Case Analysis: The Black & Decker Corporation Synopsis Black & Decker Corporation is a corporation based in Towson, Maryland, United States, that designs and imports power tools and accessories, hardware and home improvement products, and technology based fastening systems. Recent research studie
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  • Black & Decker Marketing Management
    Black & Decker corporation case study: 1. Company Assessment: a. The cause of Black & Deckers small share in the professional tradesmen segment is the perception as a household brand instead as a professional grade brand. b. In supporting this affirmation there is the marketing research
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  • Black & Decker
    MARKETING I The Black & Decker Corporation 1 Objective  Change brand perception of B&D among the professional tradesmen segment  Market – Power tools market  Segments based on end users – Professional Industrial tools – Professional tradesmen tools – Consumer tools 2
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  • Black & Decker Case Study
    In this case, Black & Decker Corporation (B&D) is facing a major challenge in the power tools market. The industry is segmented into three categories; Consumer, Professional-Industrial, and Professional-Tradesmen, and while B&D holds the biggest market share in the Consumer segment, they are trailin
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  • Black & Decker 2008
    Running head: BLACK & DECKER BLACK & DECKER Marketing MBA 504 Introduction Duncan Black and Alonzo Decker, SR., in 1910, started a machine shop business and in 1917 receiving the world’s first patent for a power drill. The company was later named Black & D
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  • Black & Decker Case
    The Black & Decker Corporation Case I. Problem Statement While Black & Decker is one of the 10 most known brand in the US, the brand’s branch selling tools to the professional-tradesmen, which was the original heart of consumers since the creation of the company, is facing a branding...
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  • Black and Decker Corporation – Power Tools
    BLACK AND DECKER CORPORATION – POWER TOOLS DECISION SHEET Problem: How should Black and Decker effectively deal with competition from Makita and Milwaukee in the professional-tradesmen segment of power tools? Options: Choice can be made from one of these: a) Create a sub-brand for
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  • The Black and Decker Corporation Case
    Seynabou Anne Dieng (S002057) The Black and Decker Corporation Case Background of the Company Black & Decker was incorporated in 1910. Begun by Duncan Black and Alonzo Decker, Black & Decker’s first power tool was an electric drill in1916. They went on to develop and offer the first por
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