HHW: Loyalty Wars Discussion Isuues • What is the decision problem of Jeff Diskin? What alternatives are left with him for HHonors program with announcement of competitive rewards program by Starwood? • What should he do? Why? Conventional FMPs V/s Modern • Cumbersome v/s Easy • Manual v/s Technology based • Tangible benefits v/s Service‚ Relationship • Short term v/s Ongoing • Local v/s Global • Limited scope v/s Large scope Types of Promotions Immediate Rewards Price Rs. Off/ Price
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important part to selling their product is to also sell a service they can use with it‚ which is where Geek Squad comes into play. This has helped decrease return rates by 25%-35% of their products. B) Women have become a very important subject for Best Buy since they have started to have a lot more interest in buying personal computers and home entertainment systems for their own benefit. The problem with the women buying the products is that they are expecting service during and the purchase and an
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The concept of the flat world according to Thomas Friedman is how‚ due to recent technology developed in the 21st century‚ geographic boundaries disappear and cause the world to be metaphorically “flat”. Communication across the globe is easier and more efficient‚ and also allows people around the world access to information with just a few clicks. Mr. Friedman talks about ten concepts that create his flat world theory. The important event of the Collapse of the Berlin Wall Another factor of the
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dominance in the consumer electronic market. Apple‚ Amazon‚ Wal-Mart‚ and Target are the current competitors that are giving them the most problems. A lot of people are coming into BestBuy’s stores to try out the products and then leaving the store to buy online or at a slightly cheaper price. C.E.O‚ Brian Dunn‚ is left with many questions about keeping customers in his stores and how to develop and sustain a competitive advantage in today’s economy. According to the case‚ BestBuy is trying to create
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Fare Market Shares Luggage Food/Drink 5 Cost Drivers Fuel Overweight Cargo Plane Repairs Strengths 1. Advantage Loyalty Program a. With this program American Airlines make a profit because there are so many miles that are given but will not even be used. For the miles that are not used that is money in their pockets right there. Also‚ since American Airlines is known for one of the best loyalty programs that insures that they will have loyal customers. 2. Loyal Pilots a. American Airlines
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PROGRAMME EFFECTIVENESS OF PANTALOONS LOYALTY PROGRAMME AKHILESH KUMAR MISHRA HOW EFFECTIVE IS THE PANTALOONS LOYALTY PROGRAMME? INTRODUCTION: Businesses are quickly learning that being the best is no longer enough. Every consumer demands the highest quality goods or services at the best prices‚ conveniently delivered to them through whatever means and at any time they choose. So the retailers have to do everything to meet those demands. At the same time‚ invest time and resources to hire
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Circuit City fell 14 cents‚ or about 56 percent‚ to 11 cents on Monday before being halted. Circuit City‚ which has had only one profitable quarter in the past year‚ has faced significant declines in traffic and heightened competition from rival Best Buy Co. and others. The company laid off about 3‚400 retail employees last year and replaced them with lower-paid workers‚ a move analysts said could backfire‚ hurting morale and driving away customers. While the retail industry overall is facing what’s
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Case Study 3: Best Buy 1. Identify and explain any 5 general environment factors that have impact on the industry that Best Buy is involved in. The general environment factors included the demographic segment‚ political/legal segment‚ technological segment‚ economic segment‚ and global segment. Economic Segment The economic downturn and tightening of credit in the most recent decade has resulted in the declining growth of Best Buy and the demise of its competitors such as Circuit City and CompUSA
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they were actually related. The replacement of the highly paid workers with the lower paid workers is not necessarily the reason for Circuit City’s poor performance. Even prior to 2007‚ Circuit City’s stock prices from 2001 onward was always below Best Buy‚ and for the most part below Amazon and Walmart. I would have to agree with BusinessWeek when it is noted the questionable significance of the cuts and if it even had a relation or affected the in-store customer experience. Additionally‚ Alternative
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draws in customers who won’t pay the retail price as well as those who would regardless of the rebate. Similar to Jockey’s pricing. Jockey underwear goes on sale every six months to meet high and low reservation-price customers. There people who will buy computer and underwear only when they need it. Others need to be dragged in by a sale or rebate. The dirty little secret about rebates is that 40% are unclaimed totaling a give back to retailers of $2 billion. This partly a “tax on the disorganized
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