Effectiveness of Loyalty Program of Pantaloons

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PANTALOON RETAIL (I)LIMITED

[Year]
LOYALTY PROGRAMME EFFECTIVENESS OF PANTALOONS LOYALTY PROGRAMME

AKHILESH KUMAR MISHRA

HOW EFFECTIVE IS THE PANTALOONS LOYALTY PROGRAMME?

INTRODUCTION:

Businesses are quickly learning that being the best is no longer enough. Every consumer demands the highest quality goods or services at the best prices, conveniently delivered to them through whatever means and at any time they choose. So the retailers have to do everything to meet those demands. At the same time, invest time and resources to hire and train the staff to be courteous, friendly, helpful and trustworthy when facing customers.Today's customers have more choice, are better informed and are more demanding of value and return for their spending money. They look not only for the produ

INTRODUCTION:

Businesses are quickly learning that being the best is no longer enough. Every consumer demands the highest quality goods or services at the best prices, conveniently delivered to them through whatever means and at any time they choose. So the retailers have to do everything to meet those demands. At the same time, invest time and resources to hire and train the staff to be courteous, friendly, helpful and trustworthy when facing customers.Today's customers have more choice, are better informed and are more demanding of value and return for their spending money. They look not only for the produ

cts and services that meet their needs at the price they are willing to pay, but for the merchant that recognizes, appreciates and rewards their patronage. Given this wide acceptance and popularity of reward & recognition-based loyalty programs, merchants have leveraged, and continue to employ, programs to compliment their traditional efforts in responding to a variety of challenges.

LOYALTY PROGRAM OF PANTALOONS:

Pantaloons Green Card Program “Your Green Card is your passport to a whole new world of exclusive benefits and privileges.”

Instant discount* for every time you shop at Pantaloons Exclusive shopping days to get hold of latest merchandise Regular updates on collections and promos via catalogues, sms and email Special invites to the most happening events

Extended exchange periods and complimentary drops for alterations Exclusive billing counters and much more

* Categories valid for Green Card Discounts:
Apparel, Perfumes & Cosmetics, Toys, Bluesky, aLL, Depot, Planet Sports & Accessories. Valid on categories within Pantaloons only. Also valid at standalone Bluesky and aLL stores.

Shop with Green Card, get rewarded instantly,

Online purchases are currently not eligible for Green Card discounts or counted in purchases. This feature would be available in the near future.

1 Star Members
Gift Voucher worth Rs. 200 on enrolment

3 Star Members
5% discount on every purchase

5 Star Members
An exclusive 7.5% discount on every purchase

7 Star Members
A whopping 10% discount on every purchase

Swipe card at the time of purchase to avail these discounts. Most recent purchase helps to upgrade

PANTALOONS upgrade is not dependent on the date of enrolment or calender year. They now upgrade on the basis of purchases immediately based on the preceeding 12 months from current shopping date.

PURPOSE/OBJECTIVES :

 Strategies for increasing consumer loyalty in retail stores  Special benefits provided to loyal customers

SIGNIFICANCE OF THE STUDY :

With increasing competition, retailers strive to ensure that their stores are appealing to their target markets. As retailers are finding it increasingly difficult to create a differential advantage on the basis of merchandise alone, the store itself plays an important role for market differentiation. Customer loyalty has always been the term that is a priority of a business' end result. Because of the various marketing approaches that results to customer data, anyone can say that database marketing,...
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