Research Proposal On EXPANSION OF MARKET SHARE OF BERGER PAINTS INDIA PVT LTD THROUGH ADC (ALTERNATIVE DIRECT CHANNEL) Submitted to: Prof. Juhi Shah Submitted By: MAYANK GANDHI(NR 12046) MURALI MURTY (NR ) Affiliated to Gujarat Technological University Academic Year2013-14 N.R. INSTITUTE OF BUSINESS ADMINISTRATION AHMEDABAD Research Proposal 1. TITLE OF THE PROJECT: * EXPANSION OF MARKET SHARE OF BERGER PAINTS INDIA LTD THROUGH ALTERNATIVE DIRECT CHANNELS 2
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BERGER USE SMCR MODEL: We chose an advertising which publish in a magazine. There is very beautiful model in this advertising. The advertising is so colour full. 1st look we chose the advertising. There is a massage “like you‚ your walls can now wear the designer look.” It’s means Are you planning to get your home painted but have no idea where to begin? You need to ruminate on many aspects. Primarily‚ you need to hunt for not just an ordinary painter but a reliable and skilled one with a thorough
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SETTING The date of my observation was April 27th‚ 2010. It was about 9:30 in the morning when I began my study. I went to Grossmont College’s Child Development Center. The first thing I began looking for was if the child-teacher ratio was correct. The child ratio was 2 teachers to about every 8 children. The ratio was good. As I entered there was one large room that almost looked as if it could be two rooms they way it was set up. One half consisted of a large bookshelf with numerous
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Albert Huie was in Falmouth‚ Jamaica on December 31‚1920. Huie knew his destiny at an early age‚ as he began doodling with charcoal‚ from his grandmothers’s old coal stove‚ on the floor and walls of his Falmouth home. While his family’s desire was for him to become a teacher‚ it was his grandmother Sarah alone‚ who‚ having recognized his talent‚ was resolute in standing behind him to pursue his life dream of becoming an artist. She aided him monetarily to strike out on his own and told him to go
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CONSUMER ATTITUDE TOWARDS ASIAN PAINTS CONSUMER ATTITUDE.docx (Size: 15.1 KB / Downloads: 19) INTRODUCTION While marketing any product we have to understand the behaviour and attitude of the consumers. The attitude of the consumers is very important. Because‚ the consumers are the core targets in achieving the marketer’s objectives. A brief idea about the consumer behaviour and attitude is as follows an attitude is an idea charged with emotion‚ which predisposes a class of action to
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To think like a sociologist‚ one must first want to see the behind the scenes look of the social environment of the world. Peter Berger describes sociology as entering a new and unfamiliar society‚ one in which a form of culture shock is introduced (Berger‚ 6). I would venture off to say that what Peter Berger means by “things are not what they seem’ (Berger‚ 6) is that‚ sociology trains you to not settle for the outer surface of things‚ but to dig deeper into a particular cause‚ establishment‚ corporation
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is one of the famous contributor to the art works at the period of Renaissance. The another art works would be discussing in this paper is call “The Yellow Christ” which painted by Eugène Henri Paul Gauguin at 1889. Paul Gauguin is a French artist paint with post-impressionism. To compare with the similarity and differences‚ the major themes of the two works of art by Gauguin and Giotto are similar
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The Tropics in New York was written by Claude McKay in 1920. McKay was born in Jamaica in 1890 and immigrated to the United States in 1912. The twenty-two years that he lived in Jamaica gave him inspiration for this poem. The poem includes masterful imagery and other literary devices. The poem starts with McKays somewhat cheerful description of luscious tropical fruits: Bananas ripe and green‚ and ginger-root‚ / Cocoa in pods and alligator pears‚ (lines 1-2). At this point‚ the reader is not sure
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double the size of the average college textbook. With all of the hallmarks of a picture that most people would discard‚ it is quite an enigma as to why the world has been obsessed with the “Mona Lisa” for over 500 years. In “Ways of Seeing” John Berger‚ an art historian and novelist (only a tiny sample of the different ways I could title this Renaissance man)‚ offers his readers a way into understanding the moment captured in paintings‚ especially mysterious paintings like the “Mona Lisa.” He suggests
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For this essay‚ we were asked to try and explain the similarities that we see between Foucault’s essay and the other works that we have read this semester. Finally I see the cohesion to the works and the purpose for reading them. All the authors - Berger‚ Bordo‚ and Kipnis - discuss power in their works. Each author gives an example of the power dynamic that Foucault describes. Though the authors give examples of Foucault’s panopticism‚ they each have their own opinion on how it works. The authors
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