Melissa F. Rusli – 2013-002-046 A. Dwi Winoto – 2013-002-050 Henny – 2013-002-060 Hariyanto Silalahi – 2013-002-072 Miarti – 2013-002-077 Enterpreneurship & Innovation Mgmt / 1st semester / Feb 2014 BEIJING SAMMIES’ CASE BACKGROUND Enterpreneurship & Innovation Mgmt / 1st semester / Feb 2014 End of 1997 • Re-open café in 1997 BLCU • Open 1st w/o cafe with busines a Chinese s partner partner 1998 - 2001 • Corporate 1998 delivery & online • Open a order centralize d kitchen • Reward Program
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Subway Introduction Subway is the largest restaurant franchise in the United States. The Subway chain has been established for about 38 years and it has reached number one in increased percent sales and consumer awareness over time. Subway ’s accomplishments are mainly due to its brand awareness‚ product image and diversity in the fast food industry. However‚ in the presence of strong competitive pressure from its rivals‚ Subway has to make some strategic changes in order to prosper in the
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other host nations for years to come. The Olympic Games in 2008 gave China‚ Beijing a chance to not only represent growth on paper‚ but to show the world through hosting a major sporting event of China is able to offer. Personally witnessing the games in 2008 was a great experience being a main inspiration for the chosen subject and am sure the same will count for countless other international and domestic visitors. Beijing after the Olympics has been reported by tourist of making a transition that
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was assigned to conduct a research on how to get international brands into Cambodian market. In order to compile this report‚ researchers have chosen one of the famous fast food restaurants‚ SUBWAY‚ as an example. Besides‚ researchers have done the fast food market analysis in order to ensure the success of SUBWAY in Cambodia. Meanwhile‚ we would like to show our appreciation to our lecture‚ Mr. Gael Campan‚ who has provided the guidance to conduct this report. Finally‚ for more detail on the
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Marketing Management Case Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded in 1965‚ and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck‚ Fred opened the first Subway Sandwich Shop in Bridgeport Connecticut in 1965. By 1974‚ the pair had opened over 16 shops around Connecticut
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commercials relatable to all ages‚ like young children‚ teens‚ adults‚ grandmas and grandpas‚ and show them physically enjoying the healthy alternatives. Some fast-food restaurants are quick at promoting healthy products. For instance McDonalds and Subway. McDonalds‚ a household name is known for its franchise of cheap‚ yummy‚ hamburgers and French fries. On top of selling fried foods‚ McDonalds adds sugar to their product which keeps the body craving more‚ as a result consumers prefer their food to
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Home Work SUBWAY Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor’s Associates‚ Inc. (DAI). Subway is one of the fastest growing franchises in the world with 37‚881 restaurants in 98 countries and territories as of November 7‚ 2012. The SUBWAY® franchise system and brand is a globally acknowledged leader of: Wide choice of great
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where are you from?” “I am from Beijing.” “Can you teach me some Beijing dialect? I’ve heard it’s awesome!” “Well… I don’t speak Beijing dialect. I speak mandarin.” “That is impossible! Are you really from Beijing?” I saw the disappointed and skeptical look in my friend’s eyes. Whenever people asked me where I am from‚ I will give them the same answer-Beijing-without any hesitation. Although both my parents are not originally from Beijing‚ born and raised in Beijing‚ I always believe I am a Beijinger
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open the third location with that the business began to take off. Theythen changed the name from Peter’s super submarine to subway.1974 Deluca and book had not mettheir goal of only 32 submarine shops and began to explore franchising.
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Workshop Description: Supporting Student Learning across the Curriculum - with Pauline Gibbons | In an English-medium school‚ many students will be learning English as a second (or subsequent) language. Such students are not only learning a new language‚ but learning through that language at the same time‚ and so they are faced with the challenge of simultaneously learning curriculum content while developing academic/subject-related English. This requires teachers to take a dual focus in their
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