Topics: Submarine sandwich, Sandwiches, Subway Pages: 2 (448 words) Published: February 4, 2013
Aleksandar Kolev-20977
Ivelina Nikolova-21156 Viktor Dimitrov-20777

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Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor's Associates, Inc. (DAI). Subway is one of the fastest growing franchises in the world with 37,881 restaurants in 98 countries and territories as of November 7, 2012.

The SUBWAY® franchise system and brand is a globally acknowledged leader of: Wide choice of great tasting food, Simplicity of operations, Strong support systems for franchisees, Keeping costs low. Subway's core product is the submarine sandwich (or "sub"). In addition to these, the chain also sells wraps, salad and baked goods (including cookies, doughnuts and muffins). While some menu items vary between countries and markets, Subway's worldwide signature sub varieties include: Italian B.M.T., Roasted Chicken, Subway Club, Tuna, Meatball Marinara, Subway Melt, Chicken Teriyaki, Steak & Cheese. Subway also sells breakfast sandwiches, English muffins and flatbreads. Breakfast and pizza items are only available in some stores. They offer services home delivery and catering.

About the microenvironment; With tens of thousands of stores worldwide, their supply chain needs to be as efficient and sustainable as possible. On a global basis, many of their vendors and suppliers have worked with them to add or move locations closer to their distributors and they have established re-distribution centres, thus reducing shipping costs and emissions. They are continually looking for ways to optimise the efficiency of their supply chain.As a competitors we can distingutsh Mcdonalds,KFC and other local fast food.To expand their range of customers they start...
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