‘One-stop shopping: the power of supermarkets’ in Taylor‚ S.‚ Hinchcliffe‚ S.‚ Clarke‚ J. and Bromley‚ S (eds) Making Social Lives‚ Milton Keynes‚ The Open University. * Bauman‚ Z. (1988) Freedom‚ Milton Keynes‚ Open University Press. * Susman‚ W. (2003) Culture as History‚ Washington‚ DC‚ Smithsonian Books. * Veblen‚ T. (1899) The Theory of the Leisure Class: An Economic Study in the Evolution of Institutions‚ New York‚ Macmillan. * Wrong‚ D. (1997) Power: Its Forms‚ Bases and Uses
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As Bauman tells us‚ consumers are simultaneously both free and seduced - seduced not entirely by the commodity itself but also by the associations conveyed and are free to choose which life-style to follow. In this light‚ the earlier described groups of the oppositional‚ enlightened‚ sceptical and aware can all be classified as seduced‚ even though their seduction does not necessarily aid the capital growth of the market. To summarise‚ with the concept of the seduced and repressed Bauman provides
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important to us today and how images are portrayed through the things we buy. Finally how the influence of supermarkets and other commercial enterprises‚ which are trying to dominate the market and the affect they are having on societies. Zygmunt Bauman‚ argues that we are now living in a predominantly consumerist society rather than an industrial society. Even though both societies show inequalities the ones that become apparent in a consumer society are different from those previously apparent
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paragraph. Consumer society? Bauman. Veblen claims‚ Supermarket winners? Losers? Paragraph 1 Industrial society Rich‚ poor divide intensified Meaning of consumption meaning or social divides Main social division lessened‚ intensified? Heatherington cited Bauman Paragraph 2 Age‚ disability divide Paragraph 3 Gender divide‚ Victorian times women not allowed out alone. Paragraph 4 Bauman’s claim seduced‚ repressed. Not as black and white as it seems Paragraph 5 Veblen conspicuous consumption
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spectacular shopping sprees of the rich and famous‚ sociologist were investigating the subject with great interest. There are many theories offering explanations of why and how consumption works for individuals. One of those theories is concept of Zygmunt Bauman. His model of the seduced and the repressed divides the society into two
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Write an essay which outlines the view that a consumer society is a divided society. PLAN Intro – What a consumer society is‚ shift from industrial‚ class ect. Paragraph 1 – Largest division Money – ability to consume. Bauman + Veblen Consuming a way of showing wealth and success. Able to be a consumer. Buy products for what they mean not just their purpose. Paragraph 2 – In-crowd vs outsiders Consumer goods aimed at certain market‚ can alienate those who don’t fall into this market eg old
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power to influence where we shop and those that do not have as much power‚ drawing on the example of supermarkets vs. small shop keepers on the high street influencing the consumer public. I will be using ideas from social scientists such as Bauman and Susman to further illustrate my points. As I examine evidence on potential divisions I hope to conclude that the consumer society‚ in which we live in‚ is moreover a divided one. Good‚ well done a cracking introduction here Gwen. This is just fine
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for their use‚ but more for their meanings. * Displaying goods and wealth in order to increase social status. * Conspicuous consumption according Thorstein Veblen book The Theory of the Leisure Class (1899). * How inequalities in consumer society are created. * The seduced and the repressed according Zygmunt Bauman (1988). * Exclusion of poor and praising of rich people. * Wish to fit in‚ how it is used against consumers. * Different income and different shopping places
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basic needs it has become a form of socialisation and self-expression. What we buy and how we use these things provide an indicator of who we are (Making Social Lives‚ 2009‚ p20). It gives us a sense of belonging in a consumer society. As Zygmunt Bauman (Making Social Lives‚ 2009‚ p.25) points out ‘we live in a consumer society but not an equal society’. New social divisions and exclusions have erupted as our consumer society grows. The choices we have are not always equal choices and everyone
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Essay Plan Write an essay that outlines that a consumer society is a divided society. The principal purpose of this essay is to identify the key facts which substantiate the opinion that a consumer society is a divided society. I will examine the changes in consumer habits during the industrial and consumer societies and look at what primary factors create divisions and why. I will be using course materials ranging from written‚ audio and visual to determine this. 1. Definition of consumer
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