Write an Essay That Outlines the View That a Consumer Society Is a Divided Society.

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Write an essay that outlines the view that a consumer society is a divided society. In response to this statement, there needs to be consideration as to whether or not a consumer society, like the one we live in in the UK, is a divided one or not and if so then where these divisions are displayed. Therefore throughout this essay, I’m going to explore some potential divides within society, specifically looking at division between the rich and poor, able-bodied and less able, and lastly the division created between those who have power to influence where we shop and those that do not have as much power, drawing on the example of supermarkets vs. small shop keepers on the high street influencing the consumer public. I will be using ideas from social scientists such as Bauman and Susman to further illustrate my points. As I examine evidence on potential divisions I hope to conclude that the consumer society, in which we live in, is moreover a divided one. Good, well done a cracking introduction here Gwen. This is just fine. Firstly, it could be argued that a division can be seen in a consumer society between the rich and poor. Because we live in a society where you are judged by what you consume, if you do not have much money to consume in the first place then it’s easy to see how someone who is poor may feel lesser or on the outskirts. What we ‘are in to’ and therefore what we consume not only gives us our identity and personality in the contemporary UK (Susman, cited in Hetherington, 2009, p 42), but also gives us our value within society. Kevin Hetherington in chapter one of the material lives strand, shows us a graph that displays what the average weekly household expenditure on main commodities and services in 2007 (Hetherington, 2009, p 24).*1* Transport is seen to be the top weekly expense, as it’s an essential. People might need to travel to work in order to make money for a consumer lifestyle; however the second highest expenditure was, surprisingly,...
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