Summary: The Marketing Plan of Bata India makes a serious effort to rejig its performance. This includes launch of Bata’s overseas brands and revamp of retail formats‚ among others. The plan includes a series of initiatives to bring the customer back into the stores i.e importing high-end brands from Bata’s international stable‚ launching a slew of locally designed footwear‚ revamping retail structure and a high-decibel ad campaign‚ plans to bring in weinbrenner‚ a global Bata brand and wipe n’ go‚ shoes
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India is shining. India is progressing with an amazing growth rate. Growth rate of India is the second highest in the world after that of China. The youth force of India are contributing lot to the same. It is believed that principal reason behind Indian progress is its youth force‚ highest in number in the world. However‚ there is a problem. Huge number of Indian youth are not only unemployed but unemployable. There are two new world leaders China‚ in manufacturing sector and India‚ in service
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Social Problems in India Social problems in India require deep insight into the rich heritage and culture of the country. It is deep rooted in the Indian heritage and from that is has outgrown to a serious crime prevailing within the boundaries. India is certainly one of the fastest developing nations of the world. It has been more than half a century ago that the country gained independence and became a republic but sadly the freedom of thought and freedom of life is not enjoyed by all even
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Language problem in india .... ITS DIVERSE EFFECTS ON OUR COUNTRYS ECONOMY India is one the greatest or well you can also say one of the weirdest countries in the world…. it’s a country u could never have thought would come over 50 years living together…. Our country on its way had to deal with many great problems… and the one I am going to speak about is the language problem that the Indians faced… According to the linguistic survey of India‚ there are 179 languages and 544 dialects… That’s
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The environmental problems in India are growing rapidly. The increasing economic development and a rapidly growing population that has taken the country from 300 million people in 1947 to more than one billion people today is putting a strain on the environment‚ infrastructure‚ and the country’s natural resources. Industrial pollution‚ soil erosion‚ deforestation‚ rapid industrialization‚ urbanization‚ and land degradation are all worsening problems. Overexploitation of the country’s resources be
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Retail Industry 3 BATA-GLOBAL 4 BATA-INDIA 4 Bata’s Wholesale Division 6 Bata Institutional Sales Division 6 Milestones (post 1985) 6 Turnaround Story 8 STP 9 Value Proposition for the Customers 9 4Ps 10 Porters Value Chain 11 COMPETITOR ANALYSIS 13 MARKET SHARE OVER YEARS 14 Ansoff Model 16 SWOT 17 Final inferences and recommendations 17 References 17 Background Mr. Marcelo Villagran is Chief Executive Officer‚ Managing Director‚ Executive Director of Bata India Limited. He has
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Literature of BATA Presented By- Rakesh Gakare Sushmita Agrawal Siddhartha Roy Kiran Thakur CONTENTS A JOURNEY FROM TO 1. Early History and Evolution of BATA The Bata Shoe Organization (BSO) is one of the world’s largest manufacturers and retailers of footwear. The company rapidly expanded after its foundation in 1894 and by 1930s it operated in Switzerland‚ Germany‚ England‚ France‚ Yugoslavia‚ Poland‚ India and Holland
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international brand‚ Bata has adopted the cross-market segmentation to study the local market. This approach allows Bata to subdivide the consumer into country-based since different countries have the different economic environment‚ political environment and cultural environment. In the local market‚ Bata segmented their consumer based on the demographic‚ psychographic and geographic factors. Generally‚ gender‚ age and income differentiated under the demographic factors. Bata footwear is specially
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according to societies. In India‚ the old age or the grey population accounted for 6.7% of total population in 1991. This rose to 7.4% in 2001 census and then again further increased to 8.2% in 2011. This is again projected to increase to more than 10% by the year 2021. Elderly issues are multi-dimensional in nature. They may be broadly categorised as: 1. Demographic 2. Social 3. Psychological 4. Economic 5. Health 1. Demographic: Aged population in India is second largest in the world
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