MARKETING CONCEPTS Following are the six concepts of marketing • Production concept • Product concept • Selling concept • Marketing concept • Societal marketing concept • Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: “It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.” EXPLANATION: This concept is the
Premium Marketing
variables and determining true fault in price‚ this method provides investors easy margins. Investors’ value stocks using various strategies and methods‚ but all driving factors are in hopes of gaining margin and growth of the company invested in. The concept of stock valuation is simple. However‚ predicting the future is not as simple and can be complicated. Market Valuation of Stock Market and investors value stock differently. The market depends on expectations and recent information available to
Premium Fundamental analysis Stock market
COST ANALYSIS OBJECTIVES INTRODUCTION MEANING DEFINITIONS TYPES OF COSTS MONETARY COSTS REAL COSTS OPPORTUNITY COSTS ECONOMIC COSTS ACCOUNTING COSTS INCREMENTAL COSTS SUNK COSTS FUTURE COSTS PRIVATE‚ EXTERNAL AND SOCIAL COSTS FIXED / SUPPLEMENTARY / OVERHEAD COSTS VARIABLE / PRIME COSTS REPLACEMENT COSTS PRODUCTION COSTS SELLING COSTS CONTROLLABLE COSTS DIRECT COSTS INDIRECT COSTS SHORT RUN COSTS CURVES LONG RUN COSTS CURVES OBJECTIVES To understand the meaning of cost. To discuss different types
Premium Costs Cost Variable cost
colossal giants crumbling to their knees. The prime aim is to throw light at the subtle inconsistencies that can cost the companies far more than just money but their entire image. The asset of ‘good will’ has its nemesis in these unethical practices surfacing. Management accountants work inside a company‚ handling all internal accounting data. These individual often allocate production costs‚ create management reports and provide support for managerial decisions. Ethical issues can result from managerial
Premium Ethics Management accounting Cost accounting
DEFINING OOP AND HOW IT CAME INTO BEING. OOP which fully means Object Oriented Programming. It is a programming paradigm that uses object consisting of data fields and methods together with their interaction to design applications and computer programs. The design concentrate on objects upon which functions or procedure itself. Object oriented programming is a very reliable method of programming because the re-usability of code and self contained nature of the program component. Object oriented
Premium Object-oriented programming
Basic economic ideas Scarcity‚ choice and resource allocation – Meaning of scarcity and the inevitability of choices at all levels (individual‚ firms‚ governments) – Opportunity cost – Basic questions of what will be produced‚ how and for whom Unlimited Wants Human beings‚ in order to survive need a lot of things. Some of these things are very important for our existence. For example‚ food‚ clothing‚ water‚ shelter and air. These things can be classified as Needs. Apart from this there are
Premium Economics
INTRODUCTION Cost accounting is an important tool in the management of any business firm or organization‚ which includes those in the small scaled industry. In the cause of our research instrument indicated the maintenance of improper and inadequate records coupled with the fact that cost methods used‚ through sometimes effective‚ were unconventional. For a small scale business to approach profit maximization level‚ it must be effective in cost control procedures and appropriate books
Premium Business Cost accounting Decision making
Venture Concept Geri Rowland University of Phoenix FIN/375 Kent Moser December 24‚ 2012 Venture Concept Venture concept is business idea individual search to venture to profit big. New business idea takes more than just launching the new idea in hope its target consumer accept and support it and call it a success. Venturing out new business idea is a high risks to take because no one knows for sure if the targeted consumer will accept the new business idea; therefore planning for success
Premium Business Bread Consumer
Your model should look like this: Now with the cost drivers in place‚ we are ready to calculate Auntie Wuni’s monthly costs. • Leave a row under the Spaghetti: Px/box row and create a subtitle ‘Total Cost of Ingredients’ in cell B28 • Hit Ctrl-B on cell B28 to render the title in bold • Starting from cell B29 and moving downwards‚ populate the cells in this section simply with the name of the ingredients‚ i.e. Oil; Tomatoes; Rice; Pepper; Fish; Cow-leg; Beans; Spaghetti. • Now move the
Premium Food Nutrition Cooking
Liberal Studies - Revision notes Module 1 – Personal Development and Interpersonal Relationships 1. self concept – academic achievement‚ body image‚ personality‚ identity 2. self-esteem – ideal self‚ actual self‚ self defence mechanism 3. Maslow’s hierarchy of needs A. physiological needs B. security C. affiliation D. self-esteem E. self-actualization – life goal 4. intellectual/cognitive development – independent thinking‚ rebellious behaviour‚ anti-social behaviour‚ juvenile delinquency
Premium Globalization Energy development