MACARON _ _ _ _ _ _ _ _OO0OO_ _ _ _ _ _ _ _ _ COLOR UP your life Lecturer: CRAIG BROGAN MEMBERS: NGUY ỄN THỊ HỒNG YẾN NGUYỄN HOÀNG ANH LÊ HUỲNH YẾN NHI CONTENT Executive Summary page 3 Company Info page 4 Marketing Research page 5 Marketing Plan page 5 Marketing Mix Products page 6 Place page 7 Price page 11 Packaging page 13 Promotion page 15 Positioning page 18 Purchaser page 19 Distribution page 21 Budget
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A lot of people get the wrong impression about macarons and avoid making them because they’re supposedly the most difficult thing in the world to make. Truly‚ they’re not difficult at all. What is difficult is mastering them. For some reason people mistakenly think if something can’t be mastered on the first try‚ it’s too hard to fool with. But there’s no reason to master macarons on the first try. Unless you just burn the crap out of them‚ they’re going to taste phenomenal regardless of their
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French Macaron Recipe Ingredients 4 large egg whites (or 5 small – 140g) 1/3 cup caster sugar (70g) 1 1/2 cups icing sugar (230g) 1 cup almond meal (120g) 2g salt (tiny pinch) gel food colouring (optional) (note cup measurements are metric cups where 1 cup=250ml in the USA some cups use customary units and 1 cup = 236ml if that is the case use scales to measure the weight). Macaron Recipe Directions Preheat the oven to 150 degrees C Place egg whites and cater sugar in a bowl and mix with
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Table of Contents Executive Summary 2 Industry Environment 3 Competitive Analysis 3 Porter Five Forces Analysis 3 SWOT Analysis 4 Business Description 5 Mission and Vision 5 Products and Services Definition 5 Describe in Niche Market 6 Market Place 6 Analysis of Potential Customers 6 Target Customer Analysis 7 Competitor Analysis 8 Sales & Marketing 9 Estimate Budget 9 Marketing Mix 10 Product Life Cycle 18 Management 18 Financial information 19 Assess
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EXECUTIVE SUMMARY Introduction Today’s bakeries are profit oriented. Bakery’ continuous effort to maximize their profit encourages them to increase their sells and marketing service. Bakery tries to attract those potential customers commenting on to its philosophy in serving its clients through helping through enriched products and managerial services and other additional facilities Objectives Broad Objective: To make
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Pre-Feasibility Study BAKERY AND CONFECTIONERY Small and Medium Enterprises Development Authority Government of Pakistan www.smeda.org.pk HEAD OFFICE 6th Floor LDA Plaza Egerton Road‚ Lahore Tel (042)111 111 456‚ Fax: 36304926-7 helpdesk@smeda.org.pk P P REGIONAL OFFICE REGIONAL OFFICE REGIONAL OFFICE REGIONAL OFFICE PUNJAB SINDH KHYBER PAKTUNKHWA BALOCHISTAN 8th Floor LDA Plaza‚ Egerton Road‚ Lahore. Tel: (042) 111 111 456‚ Fax: (042) 36370474 helpdesk
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themselves and their lives. Greyston Bakery is a company specifically that has gone above and beyond to help those who live within their own community try to achieve a better life for themselves and their families. Greyston Bakery is a for-profit organization and believes that using business for good instead of evil is the ethical choice. The bakery hires people that are hard to employ trying to give everyone a chance to better themselves. Greyston Bakery supports two missions‚ social mission
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Metropolis Technologies Takes the Cake for Carlo’s Bakery In the heart of Hoboken‚ NJ‚ family-owned Carlo’s Bakery produces some of the best tasting‚ highest quality wedding cakes‚ specialty cakes and baked goods in New Jersey. Originally established in 1910‚ Carlo’s Bakery was acquired by the Valastro family in 1964 and has become a landmark establishment of national recognition. Dedicated to quality and excellence‚ Carlo’s Bakery has flourished and taken its success to new heights
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Laurentian Bakeries Case Study Cases in Financial Management Case Synopsis Founded in 1984 Laurentian Bakeries Inc. operates in the industry of manufacturing a vast variety of frozen baked products within their three operating plants in Montreal‚ Winnipeg and Toronto. The operating plants produce items such as frozen pizza in Winnipeg‚ MB‚ pies in Montreal‚ QC and Cakes in Toronto‚ ON- with each representing 30%‚ 30% and 40% of the total revenue stream respectively. The buyers for this company
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if we focus on the right information. Elizabeth and “Biddy’s Bakery” faced this challenge in meeting her capacity needs. As she had stated in the case business “Initially sales were slow‚ and there were periods when the business operated at a loss.” (Reid‚ Sanders 2010). Biddy Bakery continued operations and through the next few years they began to grow just as many companies do as they get more and more established. Typically‚ bakeries aren’t the fastest growing business in the market nor are it
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