Strategic Management Plan for Avon Philippines [www.avon.com.ph] Prepared by Euvie A. Castroverde Student number 201202385 – BSA22 March 11‚ 2015 Table of Contents Executive Summary pg. 3 I. Company History and Background pg. 3-4 II. Products of the Company pg. 4-5 III. Company’s Competitive Situation pg. 5-6 IV. Industry Analysis pg. 6-10 V. Industry Forecast pg. 10-11 VI. Plan of the Company pg. 11-12 VII. Mission Statement pg. 12 VIII. Vision
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into logistics management and design. Avon and Chanel are two main brands in Australian cosmetic market. These two companies all have very long history and large numbers of loyal customers. They both have their own particular channels of distribution‚ which will be researched in this study. Avon and Chanel’s channels of distribution Avon is the largest direct seller of cosmetic products in the world‚ whoes independent sales representatives‚ usually known as Avon Ladies build up Avon’s marketing network
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I. Problem Statement: How will Avon Products Inc. reposition its brands image to increase customer loyalty? Sub- problem: On what product category will the company focused their marketing strategies? – Home‚ fashion‚ beauty? Will the company continue to offer home products? II. Vision and Mission Vision (actual): To be the company that best understands and satisfies the product‚ service and self-fulfillment needs of women—globally. Vision (Proposed) To be the company that best understands
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Strategy Analysis Avon Products Introduction All businesses must create strategies that will see them into the next phase of their growth. It is through assessment‚ generic and grand strategy development‚ and implementation that a corporation can move beyond just existing in the market‚ to becoming a powerhouse in their arena‚ as well as increase shareholder wealth. Andrea Jung‚ in 2000‚ faced having to create growth strategies for the 115-year-old company of Avon Products‚ Inc. This company had
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University GB530 Unit 1 Project Avon‚ the company for women‚ is a leading global beauty company‚ with nearly $11 billion in annual revenue. As the world ’s largest direct seller‚ Avon is sold through more than 6 million active independent Avon Sales Representatives. Avon products are available in over 100 countries‚ and the product line includes color cosmetics‚ skincare‚ fragrance‚ fashion and home products‚ featuring such well-recognized brand names as Avon Color‚ ANEW‚ Skin-So-Soft‚ Advance
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ABSTRACT Avon is one of the diversified cosmetics company in USA and they have implemented several strategy in order to attract more customers for their products. They have the best strength i.e. channel of distribution‚ loyal customers and the marketing segment which contribute more on the success of sales. However‚ they have certain problems such as bad-debt‚ new trend for green products and their not so good homey image. Avon need to implement the strategic plan laid out in this study if they
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Avon Slogan: The Company for Women The word “Women” is not needed to be changed because Avon is already strongly known for this. Actual Mission Statement: The Global Beauty Leader The Women ’s Choice for Buying The Premier Direct Seller The Best Place to Work The Largest Women ’s Foundation The Most Admired Company Proposed Mission Statement: Avon is committed to be the leading direct selling company that provides beauty and related brands to satisfy women worldwide. Encouraging good relationship
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business The Avon Products Case Avon Products‚ Inc. is an international manufacturer and distribution of beauty‚ household‚ and personal care company that sells products through representatives in over 140 countries across the world. As Andrea Jung became CEO of the group in 1999‚ profits has grown constantly at a 10% rate until 2005. Subsequently‚ some weaknesses in the business strategy emerged as the company started losing profits‚ in particular those coming from international markets (which amounted
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Article Review: “Avon Rubber Diving Aggressively Into Rebreather Market” Rebreathers‚ the subject of this article‚ are an exciting new technology. The background and chemistry of rebreathers is quite interesting in that they were largely improved upon and regularly used by a famous American cave diver‚ Bill Stone‚ who wanted to more deeply explore underwater cave passages. He demonstrated his rebreather in 1987 to the diving community. They allow a human to breathe for long periods of time
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decrease the total dividend payout from Avon. With PERCS in place‚ only up to 18 million PERCS holders would continue to receive a dividend of $2 per year. The remaining common shareholders would receive dividends of not more than $1.50 a share per year unless the PERCS were redeemed. Hence‚ Avon would be able to decrease its dividend payout per common shareholder by at least 50 cents a share for the next 3 years. Motivation of PERCS: Using PERCS allows Avon to offer a choice of investments to its
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