78-614 Odette School of Business‚ University of Windsor Write-up Title of case: Virgin Mobile USA: Pricing for the Very First Time Key person and his / her position in the organization: Dan Schulman‚ CEO of Virgin Mobile USA Key issue or decision that must be made: The key issue for Virgin Mobile USA is to select a pricing strategy that will both attract and retrain subscribers. Basic facts of the case: Virgin is a U.K-based company led by Sir Richard Branson and is one of the three
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Individuals to Adopt Mobile Banking FACTORS AFFECTING INDIVIDUALS TO ADOPT MOBILE BANKING: EMPIRICAL EVIDENCE FROM THE UTAUT MODEL Chian-Son Yu Department of Information Technology and Management Shih Chien University # 70‚ DaZhi Street‚ Taipei‚ Taiwan csyu@mail.usc.edu.tw ABSTRACT Fast advances in the wireless technology and the intensive penetration of cell phones have motivated banks to spend large budget on building mobile banking systems‚ but the adoption rate of mobile banking is still underused
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Nazneen Associate Professor Department of Finance & Banking University of Chittagong Chittagong Subject: Submission of the term paper report Dear madam‚ It is pleasure on my part to submit my report on “Mobile banking- The Next Generation Banking” as part of my BBA (Hon’s) Final Examination Though it is a new experience‚ I have tried level my best to gather information and to translate my knowledge into writing this term paper report covering the aspects
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MOBILE TV: CHALLENGES AND CHANGING VALUE CHAINS Shwetha.R and Sowmya Parvathi B Department of Computer Science Vivekananda College of Engineering and Technology Puttur chetanaraorayi@gmail.com 15bhatsowmya@gmail.com Abstract— This paper intends to provide a techno-economic overview of the Mobile TV business and its business models. Recent trials have shown that a large number of people would like to consume mobile TV and few people doubt that this service will eventually be offered in the majority
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Introductin Mobile phones are one of the most common information access devices with almost 31% of the global population having access. This exploratory study investigated usage patterns of‚ and attitude about‚ cell phones among university students in a mature market (United States) and a rapidly growing new market (India) by surveying students in each country. Key findings from the study include similarities in the usage of phones to communicate with others and in the perception of mobile phone usage
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geographies‚ currencies and time zones on a single instance of application. Mobile banking The Finacle mobile banking solution offers a rich‚ secure‚ and distinct banking and payment experience to retail and corporate customers. The solution works on a variety of mobile devices‚ platforms‚ and access modes. It seamlessly integrates with disparate host systems to bring unique cross channel interactions. The Finacle mobile banking solution is complemented by a rich set of solutions offering analytics
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Investigate the effectiveness of Information System Smartphones: A study Between India and the United Kingdom MSc International Business Research Methods BBS-7-RME By Cletus Henry Student ID : 3100320 Marker : Godwin Tetteh Faculty of Business London South Bank University Table of Contents 1 | Provisional
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Mobile banking: Operative guidelines‚ Need and Security in Indian Banks Prof. Ashish K. Vyas‚ vyas.ashishk@gmail.com Contact: 9422366894 Dnyanganga Institute of Career Empowerment and Research‚ Pune. Abstract: Revolutionary development in IT has impacted on individuals and business. Mobile banking is an essential technological innovation to change the structure and nature of banking. To sustain business competitiveness‚ many banks are transforming from their traditional approach to modern approach
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INTRODUCTION A mobile phone also known as a cellular phone‚ cell phone and a hand phone is a device that can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator‚ allowing access to the public telephone network. By contrast‚ a cordless telephone is used only within the short range of a single‚ private base station. In addition to telephony‚ modern mobile phones also support
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Mobile Phones: A boon or a bane By Ankita S.‚ ahmedabad‚ India More by this author Email me when Ankita S. contributes work Image Credit: Joseph S.‚ San Anselmo‚ CA Is a knife useful instrument or a perilous weapon? It depends on how it is used. Same implies with the case of technology. The greatest invention are those which affect the mass of people; and of those greatest invention is cell phones .It would be very ungrateful on our parts not to recognise how imperative are they to us. Cell phones
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