also included monthly newsletters‚ a telephone hotline service for advice‚ brief regular field visits and additional training. Moving on to next slide‚ we can focus on the credible‚ reputable brand and strong marketing support offered by APM. Aussie Pooch Mobile is a recognized and respected brand name‚ it creates confidence. APM is a member of Franchise Council of Australia and complies with Federal Franchising Code of Conduct‚ the code require that potential franchisees are given full disclosure about
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This report is meant for the vice president of marketing at Aussie Pooch Mobile. The report is meant to help Aussie Pooch Mobile identify the best marketing strategy to use in order for it to be among the best dog washing company and also help it stay profitable and ahead of its competitors. Identifying the areas the company can tap into‚ that is the external opportunities‚ the competitors that are likely to pose a threat to Aussie Pooch Mobile and diminish its revenue base‚ will do this. The report
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Aussie Pooch Mobile CHRISTOPHER LOVELOCK AND LORELLE FRAZER After creating a mobile service that washes dogs outside their owners’ homes‚ a young entrepreneur has successfully franchised the concept. Her firm now has more than 100 franchises in many parts of Australia‚ as well as a few in other countries. She and her management team are debating how best to plan future expansion. Elaine and Paul Beal drew up in their 4 X 4 outside 22 Ferndale Avenue‚ towing a bright blue trailer with red and
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Aussie Pooch Mobile Executive Summary Aussie Pooch Mobile was founded is a continuously growing company since the foundation in 1991. Dog washing with the accessory value added services lift Aussie up to be a dominant company on the market. The introduction of the franchise system increased profitability quickly and the company continued to follow the successful franchise strategy. Aussie Pooch Mobile was considering being a more international company and expands internationally. Different
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Caso 6: Aussie Pooch Mobile. I Parte: Esquema Básico 1. Hechos relevantes o importantes. Aussie Pooch Mobile (APM) había sido fundada en 1991 por Christine Taylor. APM está ubicada en Burpengary‚ Queensland al norte de Brisbane‚ Australia. A los 16 años Chris dejó la escuela e inició su propio negocio de aseo de perros con una bañera en la cochera familiar. Tiempo después‚ Taylor compra su propio automóvil y decidió llevar el servicio a los clientes. Aussie Pooch Mobile se especializaba en llevar
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Case 9 Aussie Pooch Mobile 1. How did Christine Taylor succeed in evolving the local dog-washing service she developed as a teenager into an international franchise business? Christine turned her childhood job into an international franchise by having a few strengths to set her apart from others‚ one she had a brand and concept that had a few competitors at the time. Also she was able to understand what the customer wanted because of her early exposure to customer service skills. Plus she was
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Ton-Tho MKTG 4400 Watson 5/1/13 Virgin Mobile USA Case Study This case speaks of Dan Schulman who has just recently taken the position as CEO of Virgin Mobil USA. In the summer of 2001‚ he assembled a team and set a goal of 1 million subscribers by the end of the first year‚ and 3 million by the end of year four. Virgin although a top brand in the UK had a weak following in the states at this time. They had success in the UK with the launch of their mobile network and devices‚ but did not fare
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phone usage‚ low credit ratings and usage pattern different from the typical businessperson. Hence‚ Virgin Mobile USA is looking to penetrate this segment and create brand loyalty through attractive pricing and additional feature in mobile entertainment. Based on our analysis‚ we recommend the following: 1. Aim for the non-contractual prepaid segment with a new pricing structure: Virgin Mobile USA should look to price at 20-30 cents per minute. 2. Increase the off peak hours: The company could extend
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1. What are the various nationwide T-Mobile rates/plans available in your area? In my area T-Mobile offers a few plan options. The various nationwide T-Mobile rates/plans available in my area are the 1 GB plan for $50.00 a month‚ the 3 GB plan for $60.00 a month‚ the 5 GB plan for $70.00 a month and the Unlimited plan for $80.00 a month. While T-Mobile states these plans are offered in my area‚ this is somewhat untrue. After checking their coverage map it shows that coverage is limited at my home
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products. We have decided to improve on blackberry mobile. We were planned to improve the elements of blackberry mobile and not to create a new version of the mobile. The reason we wanted to improve the mobile was because blackberry mobiles have a negative reputation among consumers. Blackberry mobile also don’t have play store as other mobiles. Moreover‚ the mobile was slow to react into market changes and it was not cool as other mobiles. Blackberry was almost all the models had similar utility
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