Aussie Pooch Mobile Swot
Purpose and overview
This report is meant for the vice president of marketing at Aussie Pooch Mobile. The report is meant to help Aussie Pooch Mobile identify the best marketing strategy to use in order for it to be among the best dog washing company and also help it stay profitable and ahead of its competitors. Identifying the areas the company can tap into, that is the external opportunities, the competitors that are likely to pose a threat to Aussie Pooch Mobile and diminish its revenue base, will do this. The report will also analyze the strengths of the company that it needs to build upon and, the weaknesses or the things the company is not doing the way it should be done and find a solution to improve these areas altogether. Necessary recommendations and assumptions will be made to the company from the above-mentioned analysis that is based on the Strength, Weaknesses, Opportunities and strengths of Aussie Pooch Mobile. All these recommended strategies will help APM in expanding internationally. Also, different issues will be examined in the international expansion process: issues such as where to expand to, when to begin the expansion process and how the company will expand. APM will also bring awareness to its services by making use of the recommended promotional activities
Summary of our Past and Current Situations
Aussie Pooch Mobile is Australia’s largest mobile dog wash company; they provide this service by taking it to their customers’ homes directly and saving them the stress of having to take their dogs to a basic home garden for a wash. Australia has a population of 19.3 million (2001), there were about four million domestic dogs and approximately 42% of the nation’s 7.4 million households owned at least a dog. This percentage means that almost every second household has a dog. It was estimated that Australians spend about $1.3 billion on dog-related goods and services. Their objective was to create a niche market of dog bathing
This report is meant for the vice president of marketing at Aussie Pooch Mobile. The report is meant to help Aussie Pooch Mobile identify the best marketing strategy to use in order for it to be among the best dog washing company and also help it stay profitable and ahead of its competitors. Identifying the areas the company can tap into, that is the external opportunities, the competitors that are likely to pose a threat to Aussie Pooch Mobile and diminish its revenue base, will do this. The report will also analyze the strengths of the company that it needs to build upon and, the weaknesses or the things the company is not doing the way it should be done and find a solution to improve these areas altogether. Necessary recommendations and assumptions will be made to the company from the above-mentioned analysis that is based on the Strength, Weaknesses, Opportunities and strengths of Aussie Pooch Mobile. All these recommended strategies will help APM in expanding internationally. Also, different issues will be examined in the international expansion process: issues such as where to expand to, when to begin the expansion process and how the company will expand. APM will also bring awareness to its services by making use of the recommended promotional activities
Summary of our Past and Current Situations
Aussie Pooch Mobile is Australia’s largest mobile dog wash company; they provide this service by taking it to their customers’ homes directly and saving them the stress of having to take their dogs to a basic home garden for a wash. Australia has a population of 19.3 million (2001), there were about four million domestic dogs and approximately 42% of the nation’s 7.4 million households owned at least a dog. This percentage means that almost every second household has a dog. It was estimated that Australians spend about $1.3 billion on dog-related goods and services. Their objective was to create a niche market of dog bathing