Table of Contents Executive Summary ………………………………………………………………………………2 Introduction ……………………………………………………………………………………….2 Market plan and Auditing ………………………………………………………………………...4 SWOT Analysis ………………………………………………………………………………….5 Strengths …………………………………………………………………………………5 Weaknesses ………………………………………………………………………………5 Opportunities …………………………………………………………………………….6 Threats ……………………………………………………………………………………6 Market Conditions ………………………………………………………………………………..7 The 4Ps of Marketing ……………………………………………………………………………
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Modern Science And Arts University Buyer’s Behavior Audi A4 Presented by: | Ahmed Tharwat | 101271 | | Fady Zakareya | 095013 | | Hussain Essam | 091191 | | Mahmoud Abu El-Ella | 100701 | | Omar Ashraf | 112367 | Presented To: | Dr. Alaa Tarek | | | TA. Ranya Ibrahim | | Table of Contents Introduction 3 Consumer Analysis 4 Segmentation 4 Demographic 4 Psychographic 5 Behavioral 5 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats
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to use. The car industry is very competitive with promotion‚ pricing‚ warranty‚ and customer service…etc. It is not hard to find a car that is suitable for a consumer‚ and there are 3 cars I have noticed in the market: Toyota Prius‚ Honda Fit and Audi A8 for 2012. 2012 TOYOTA PRIUS The Toyota Prius is a full hybrid electric mid-size hatchback‚ formerly a compact sedan developed and manufactured by the Toyota Motor Corporation. Its MSRP starts at $23‚015. The EPA and California Air Resources
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…………………………………………………………..6-7 Macro-Environment……………….…………………………………………....9-11 SWOT Analysis…………………………………………………………………12 Problem Identification……………………………………………………………13 Market Segmentation…………………………………………………………..13-15 Target Market…………………………………………………………………..15-16 Differentiation and Positioning………………………………………………...16-17 Marketing Objectives…………………………………………………………….17 Research Methodology………………………………………………………..18-19 Consumer Analysis…………………………………………………………….20-24 Marketing Mix…………………………………………………………………25-32 Product………………………………………………………
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team to make sure organization will be run very well. Introduction Volkswagen Group is an automotive company established at the headquarters in Wolfsburg‚ Germany in 1930. There are lots of brands under Volkswagen Group such as Volkswagen‚ Porsche‚ Audi‚ Scania‚ Bentley‚ SEAT‚ Lamborghini and Skoda. Volkswagen is the brand under Volkswagen Group‚ which manufactures cars for broaden ranges of people who from middle class to upper class. There are various choices for cars that Volkswagen produces such
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Audi for more than eighty years now is trying to achieve to construct the perfect automobile for ultimate driving pleasure. In order to achieving this‚ the German automaker choose the way of trying to combine all possible competitive features of its competitors in to one car. This becomes visual by having a closer look at the advertisements and the positioning strategies that the four-ringed manufacturer is using. According to a commercial which has been added on You Tube August 2006 Audi combines
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wealth. But unlike a small car or a sedan which is manufactured in a huge number for the masses the luxury car is manufactured in small numbers with a very expensive price tag that attracts only the few. In last few years big luxury car brands like Audi‚ Bentley‚ Volkswagen‚ Mercedes‚ BMW etc. have introduced their new and beautifully crafted luxury car in Indian market to attract the growing market in luxury segment . HISTORY OF THE LUXURY CAR BRANDS:- The German luxury car brand Mercedes-Benz
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Group. VW is most famously known for its Beetle – one of the best selling cars of all time at over 21 million units. In a bid to move beyond the Beetle‚ VW in the 90′s started to acquire many brands and their complete portfolio is quite impressive: Audi‚ Bentley‚ Bugatti‚ Lamborghini‚ SEAT‚ Skoda and VW. The VW Group also owns 49.9% of Porsche and set to take 100% ownership in the near future. The linkage between VW and Porsche goes way back‚ VW was founded by Ferdinand Porsche. Then Ferdinand went
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UNIVERSITY OF TECHNOLOGY‚ SYDNEY FACULTY OF BUSINESS GRADUATE SCHOOL OF BUSINESS SCHOOL OF MANAGEMENT Written Case Analysis Case 8 Netflix versus Blockbuster versus Video-on-Demand Autumn 2007 By Completed as part of the requirements for Strategic Management (21715) Contents Executive Summary p. 3 Introduction p. 4 Volkswagen AG Pre-1993 p. 4 Issues facing the auto industry and Volkswagen AG in the 1990’s p. 5 Financial performance between
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MKT/571 August Fourth‚ 2014 Dr. Catherine Burr New Product Launch Marketing Plan‚ Part II Audi LED headlights Audi is a top of the line luxury car manufacturing company who plans to achieve goals and provide consumers with one of kind products. Audi has decided to create a new LED head light with spot detection capabilities to assist with consumer safety while driving in the city‚ as well as down country roads. Audi has assessed the need for their new product and has found that the new LED headlights
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