Audi is currently pursuing its Strategy 2025 which aims to grasp the transforming megatrends of the automotive industry: digitalisation‚ sustainability and urbanisation. These three objectives surge due to the industry environment. As the main car manufacturers converge in terms of targeted and supplied market segments‚ their differentiation lies in exploration and exploitation of new technologies and urban development. By such‚ manufacturers need to get involved in digitisation in order to create
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MARKET POTENTIAL IN THE GLOBAL ECONOMY CASE STUDY: AUDI [pic] Team members: 1. NGUYEN Ngoc Khanh Chi 2. NGO Thi Nam Phuong 3. HUYNH Thi Bich Son 4. NGUYEN Truong Thinh 5. CHAU Ngoc Son Vu 6. DOGIELSKI David 7. NGUYEN Quoc Tuan TABLE OF CONTENT I/ FRAME WORK (Thinh) 4 A. IDENTIFY THE STRATEGIC BUSINESS UNIT WITHIN AUDI AG 4 B. SELECT SBU AND MARKET FOR THIS SBU 4 C.
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AUDI pacific – CA New Owner Acquisition Program Current owners of a BMW‚ Lexus‚ or Mercedes-Benz may qualify for the following New Owner offers: Model | Incentive | 2013 A4 & S4 Sedan | $1‚000* | 2013 allroad | $1‚000* | 2013 A5 & S5 Coupe | $1‚000* | 2013 A5 & S5 Cabriolet | $1‚000* | 2013 A6 (excluding S6) | $1‚500* | 2013 A8 (excluding S8 and W12) | $3‚000* | For an owner or a member of an owner’s household where a MY2001 or newer BMW‚ Lexus‚ or Mercedes-Benz
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Investor Relations Corporate strategy Vision: “Audi – the premium brand” In adopting its Strategy 2020‚ the Audi Group has focused its core brand Audi on the challenges of the future. The strategy took on firmer contours during 2011 as the full potential of the mission “We delight customers worldwide” was explored in greater depth. It now gives more weight to new issues that have emerged as a result of heightened environmental awareness‚ growing uncertainty about the future availability of fossil
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BMW 320i vs Audi A4 Safety: The BMW 3-Series is safer; it’s been rated five stars overall by the National Highway Traffic Safety Administration (NHTSA) and the A4 has been rated “poor” in frontal collisions while the 3 series was rated “Marginal”. Luxury: They both are equivalent in this category. Speed/Power: Both cars are powerful but the BMW is more powerful. Price: You can save $1‚850 by choosing a BMW 320i rather than an Audi A4. Of course‚ the 320i is not as powerful‚ which means you might
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3 House of Quality Summary 3 4 System Analysis 4 4.1 Voice of Costumer (Costumer requirements). Assumptions 4 4.3 Engineering hypothesis of the analysis. 5 4.4 AUDI S4 Sedan (2012) 5 4.4.1 Data Inputs (Importance) 6 4.4.2 Result Analysis. 7 4.5 BMW M3 Sedan (2012) 10 4.5.1 Data Inputs (Importance) 11 4.4.2 Result Analysis. 12 4.6 Mercedes Benz CLS63 AMG Sedan 15 4.6.1 Data Inputs (Importance) 16 4.6.2 Result Analysis. 17 5 Conclusion 19 6 References
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1. EXECUTIVE SUMMARY Audi is launching the new A6 in the United States in late 2012. This marketing plan is designed to create awareness and impact around the A6 launch also to increase the market share by selling new cars. With this campaign‚ Audi will focus on affecting the target audience‚ driving quality user generated content‚ leveraging social media platforms and having a high impact launch that will generate buzz around “Audi Envy” The creative and media strategy is designed to position A6
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Product Life Cycle of an Audi R8 This first stage is when a product is introduced in to a market known as a product launch; this is also the most expensive stage of the four stages. The first introduction of the Audi R8 was at the Frankfurt Motor Show which was held in Germany. The Frankfurt Motor Show is a show which car lovers attend to see the newest release of cars‚ the types of people who would attend these events are the people who are interested such as investors‚ collectors and also
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SWOT analysis A SWOT analysis‚ with its four elements in a 2×2 matrix. A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths‚ weaknesses‚ opportunities and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product‚ place‚ industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable
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Audi A1: The Next Big Thing European Association of Communications Agencies Gold‚ Euro Effies‚ 2011 Title: Source: Issue: Audi A1: The Next Big Thing European Association of Communications Agencies Gold‚ Euro Effies‚ 2011 Audi A1: The Next Big Thing HEIMAT In August 2010 Audi was ready to introduce its first prestigious small car: the brand-new Audi A1. But what seemed to be a unique chance to win future drivers required Audi to enter uncharted terrain.
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