ATLANTIC COMPUTER – CASE STUDY QUESTIONS 1.- What Price should Jowers charge DayTraderJournal.com for the Atlantic Bundle (that is‚ Tronn servers + PESA software tool) according to the following four criteria? Option A): Status-quo pricing $4000 for the Atlantic Bundle. Option B): Competition-based pricing $6800 for the Atlantic Bundle. Option C): Cost-plus pricing $4491.04 for the Atlantic Bundle. Option D): Value-in-use pricing $8400 for the Atlantic Bundle. 2.- Think broadly about
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Atlantic Computers As Jason Jowers‚ product manager at Atlantic Computers‚ I am responsible for developing the pricing strategy of the new Atlantic Bundle. Atlantic Computers is a large manufacturer of servers and other high tech products. In our server industry‚ there are two main market segments and until now our company has only focused on one. The largest market segment is devoted to the high performance servers that traditionally are meant to run complex application such as scientific
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Atlantic Computer: A bundle of Pricing Options Problem Statement: The key problem that Atlantic Computers are facing is the increasing market segment of Basic Servers‚ that is dominated by Ontario due to their pricing advantage. Due to this‚ Atlantic Computers are required to review their pricing and marketing strategy in order to stay competitive. Situation Analysis: Atlantic Computer‚ Inc.‚ is the largest player in the overall computer industry and have been competing in the server
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[Case Write-Up #5‚ 2011-11-14] Case 6. Atlantic Computer Group 11 2010123281 Lim‚ Min A 2010123380 Lee‚ Yoon Ji 2010101026 Na‚ Hyeon Jung 2010123031 Park‚ Jae Eon Ⅰ. Executive Summary At the present‚ with the growth of the Internet‚ the basic server market is growing rapidly and the Atlantic computer‚ which is aimed at producing the high performance server‚ is ready to sell the basic server. It launches the Tronn loaded with PESA. PESA‚ the software increases the speed of file sharing
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Sales Force In the beginning of the simulation‚ Allround started with 135 members of the sale force. A well equip and knowledgeable sales force can also help a company deliver more value to the customer (Winer & Dhar‚ 2016). The decision to add or contract the sale force was based on the simulation reports and the competitor’s sale force. From the beginning of the simulation‚ we came to a realization that sale force plays a pivotal part of the simulation‚ having the right amount of sale person per
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Sales Force of a company is often called the ’face of the company’ because they are the ones who actually face customers on the behalf of their business. And in terms of an insurance company‚ the sales force would be considered an important aspect of the business. Therefore‚ the need of effectively managing the insurance sales force also rises in importance. Effectively evaluating the performance of the sales force is necessary to figure out the loopholes in the performance and to devise ways to
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reader his own personal insights on how to effectively motivate a salesforce. The article states that‚ "Traditionally‚ sales managers have relied primarily on commission to motivate their sales force. Unfortunately‚ a compensation structure based solely on commission does not address separate motivational factors and therefore‚ commission alone will not motivate your sales force to peak performance." As discussed in class‚ there are other factors more important to employees rather then solely commission
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Running Head: MANAGING THE CHANNEL AND THE SALES FORCE Title: Name: Course name: Course number: Instructor: Date: Kraft Foods Incorporation is the second largest food company in the world. Starbucks are global consumer products group that tries to broaden the Starbucks experience to consumers outside retail stores (Vickers‚ 2005). In 1998 Starbucks signed an agreement with Kraft foods to assist in selling Starbucks products in groceries across the United States of America
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Free Speech‚ Spamming and Censorship Spamming Censorship The practice of indiscriminately broadcasting messages over the Internet Electronic Mailbox Protection Act requires those sending spam to indicate the name of the sender prominently and include valid routing information. Comprises 25% to 50% of all emails Done via credit – debit cards details ‚ telephone calls ‚ emails ‚ SMS Solutions :Junk Mail filters ‚ Automatic Junk mail deleters ‚ URL blockers‚ Anti Spam legislation
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Introduction. Sales Force Automation is a technique of using software to automate the business tasks of sales‚ including order processing‚ contact management‚ information sharing‚ inventory monitoring and control‚ order tracking‚ customer management‚ sales forecast analysis and employee performance evaluation(Thomas‚ M.S & Michael‚ S.M 1996). This revolution that is sweeping through society is changing the nature of selling. For last 150 years‚ traditional selling process bases on the two ways communications
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