Kpis to Measure Sales Force

Sales Force of a company is often called the 'face of the company' because they are the ones who actually face customers on the behalf of their business. And in terms of an insurance company, the sales force would be considered an important aspect of the business.
Therefore, the need of effectively managing the insurance sales force also rises in importance. Effectively evaluating the performance of the sales force is necessary to figure out the loopholes in the performance and to devise ways to improve their efficiency. The nature of business is what makes an insurance company differ from other businesses around. Specially trained and motivated sales force is what required is in this form of business scenario where the customers are smart enough to bargain terms and where the competition in the insurance industry is immense.
KPIs can be used to provide a holistic view of the business and with regard to Insurance Sales force Management. These can be categorised in four perspectives- financial perspective, operational perspective, customer service perspective and education and training perspective. Financial perspective comprises of KPIs like annual salary, incentive as percentage of salary, etc. This is to take care of the financial standing of the organization. Operational perspective represents KPIs such as percentage of renewed policies to the number of policies sold, percentage of policy lapses or missed payments, etc. This helps in conducting operations in a streamlined manner. Customer service perspective includes KPIs like number of referrals generated from customers, number of customer focused products developed, percentage decrease in customer complaints, etc. This angle works in making the organization build reputation and minimize losing customer base. The last perspective, Education and Training perspective talks ab out
KPIs number of training sessions, number of motivational sessions, etc to ensure that the sales force is not leaving any stone