Entrepreneur Biography: Philip Hampson Knight “Just Do It” Submitted on: Tuesday Oct 2 2011 Submitted by: Kakoose Guna Industry: The sports apparel and equipment industry is growing rapidly and is estimated to be worth over $126 billion by the year 2015 according to Global Industry Analysts. This industry has a growing market because people are becoming more health conscious. Thus‚ Sports apparel and equipment are in demand‚ which leads to a very highly competitive market
Premium Nike, Inc. Athletic shoe Reebok
recognizable as the leader in the industry. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area‚ and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment‚ with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31‚ 2012). As of 2012‚ it employed more than 44‚000 people worldwide. The brand alone is valued at $10.7
Premium Nike, Inc. Athletic shoe
Identifying the Business Requirements New Balance had a problem. Nike owned the lion’s share of the athletic shoe market and no one could touch them. New Balance was also behind Adidas and Reebok‚ but something happened in the last two years that changed everything. Nike also had a problem. They had gotten so big that customer relations became a low priority. Nike controlled the market and dictated supply and demand to even their biggest customers. Consumer input was ignored and requests
Premium Athletic shoe Sales Footwear
one of the biggest assets that athletic shoe companies as Nike‚ Adidas‚ Reebok‚ Fila can have. Brand awareness always brings a considerable advantage in getting consumer’s attention and making a good place in that shoe market. If a well established brand name effectively mentions the messages of quality and dependability. Thus consumers will automatically go to that brand relying on the image that has been created when they don’t have time to shop around. Athletic shoe manufacturers must balance the
Premium Brand Athletic shoe Marketing
and leave customers alone. The Rise and Fall of a Legend Converse has been around a long time‚ perhaps longer than you realize. Founded in 1908 in Massachusetts‚ Converse introduced the canvas high top All Star in 1917. In 1923‚ it renamed the shoe the Chuck Taylor‚ after a semiprofessional basketball player from Akron‚ Ohio. When his basketball career ended‚ Charles “Chuck” Taylor became an aggressive member of the Converse sales force. He drove throughout the Midwest‚ stopping at playgrounds
Premium Nike, Inc. Basketball Athletic shoe
The 4P’s Of Nike Marketing Plan (i) Product • Nike offers a wide range of shoe‚ apparel and equipment products‚ all of which are currently its top-selling product categories. • Nike started selling sports apparel‚ athletic bags and accessory items in 1979. Their brand Cole Haan carries a line of dress and casual footwear and accessories for men‚ women and children. • Nike’s foremost focus is athletic footwear and apparels designed for sports and everyday usage with the brand name. • The production
Premium Marketing Nike, Inc. Athletic shoe
Kristin MacKenzie UOP MKT 421 Marketing Mix Paper Wendy Wagner May 8‚ 2006 A marketing strategy provides a big picture of what a firm can do in a specific market. When creating a marketing strategy‚ a firm must identify a target market and a related marketing mix. A target market is "a group of similar customers to whom a firm wishes to appeal‚" and a marketing mix is "the controllable variables the company puts together to satisfy this target group." (Perrault and McCarthy 36) Focusing
Premium Marketing Athletic shoe Sales
Business Project One Purpose of Company NIKE is a for profit Corporation (Nike‚ Inc. 2014). This company has reported their third quarter revenue for 2014 is at 7 billion dollars (Nike‚ Inc. 2014). Nike Inc. is the world leading innovator in athletic footwear ‚ equipment‚ apparel‚ accessories‚ and services (Nike‚ Inc. 2014). The Company sells a line of performance equipment under the NIKE brand name‚ including bags‚ electronic devices‚ sport balls‚ eyewear‚ protective equipment timepieces socks
Premium Nike, Inc. Athletic shoe Bill Bowerman
| Topic | |Page Number | |1.0 Origin of the Report |1 | |2.0 Introduction |3 | |3.0 Nike’s brand image and sources of brand equity |8 | |4
Premium Brand Nike, Inc. Athletic shoe
Introduction 1 Define Strategy ...4 Advertising for Females .5 Star Search ..6 Customer Relationships ..7 Market .8 Shoe Industry ..9 Stores ..9 Marketing 9 Just do it." This is the slogan that has won the attention of millions of customers. It is one of the most potent and resilient
Premium Nike, Inc. Athletic shoe Marketing