Sportswear Industry

Topics: Nike, Inc., Athletic shoe, No Logo Pages: 14 (4865 words) Published: July 25, 2013
What is Sportswear?
Sportswear  is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments include shorts, tracksuits, T-shirts, tennis shirts and polo shirts. Specialized garments include wet suits(for swimming, diving or surfing) and salopettes (for skiing) and leotards (for gymnastics). For most sports the athletes wear a combination of different items of clothing, e.g. sport shoes, pants and shirts. In some sports, protective gear may need to be worn, such as helmets or American football body armour.Here is a comparative study of Nike and Puma. Introduction of Nike:

Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The word ‘Nike’ has transcended its original definition in greek mythology as the winged goddess of victory to become a household name. The victory part remains intact because the company that made Nike a hallmark is readily recognizable as the leader in the industry. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area, and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 billion, making it the most valuable brand among sports businesses. The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bower man and Phil Knight, and officially became Nike, Inc. on May 30, 1978. The company takes its name from Nike (Greek Νίκη, pronounced [nǐːkɛː]), the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Nike town name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo. NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. NIKE, Inc. (NIKE) is engaged in the design, development and worldwide marketing of footwear, apparel, equipment and accessory products. NIKE sells athletic footwear and athletic apparel. Its product portfolio includes running, training, basketball, soccer, sport-inspired urban shoes and children's shoes. It also markets shoes designed for tennis, golf, baseball, football, lacrosse, walking, outdoor activities, skateboarding, bicycling, volleyball, wrestling, cheerleading, aquatic activities and other athletic and recreational uses. NIKE sells a line of performance equipment under the NIKE brand name, including bags, socks, sport balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment and other equipment designed for sports activities. The Company sells its products to retail accounts, through NIKE-owned retail stores, and through a mix of independent distributors and licensees, in over 180 countries worldwide. Introduction of Puma:

PUMA is one of the world’s leading Sport lifestyle companies that designs and develops footwear, apparel and accessories. PUMA is one cat that changes its stripes. It is committed to working in ways that contribute to the world by supporting Creativity, Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken....
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