Nike Branding
| Topic | |Page Number |
|1.0 Origin of the Report |1 |
|2.0 Introduction |3 |
|3.0 Nike’s brand image and sources of brand equity |8 |
|4.0 Nike’s Global Strategies and Environmental Practices |9 |
|5.0 Nike’s celebrity endorsements and Sponsorship |11 |
|6.0 Critics of globalization |14 |
|7.0 Nike’s Mergers |19 |
|8.0 Nike’s “Fashion” |20 |
|9.0 Nike’s Competitors |21 |
|10.0 Recommendations |26 |
|Appendix |27-30 |
1.0 Origin of the Report
Brand
A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.
Global brand
A
|1.0 Origin of the Report |1 |
|2.0 Introduction |3 |
|3.0 Nike’s brand image and sources of brand equity |8 |
|4.0 Nike’s Global Strategies and Environmental Practices |9 |
|5.0 Nike’s celebrity endorsements and Sponsorship |11 |
|6.0 Critics of globalization |14 |
|7.0 Nike’s Mergers |19 |
|8.0 Nike’s “Fashion” |20 |
|9.0 Nike’s Competitors |21 |
|10.0 Recommendations |26 |
|Appendix |27-30 |
1.0 Origin of the Report
Brand
A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.
Global brand
A