PepsiCo enjoyed the advantage of their vast distribution channels. It was easy for them to distribute Dasani and Aquafina with their deliveries of other beverage. They also negotiated contracts with sports stadium‚ universities‚ school systems. These two giants have exploited the popularity of their other branded products in persuading grocery accounts to purchase DASANI and AQUAFINA. They have to pay slotting fees beside offering lower price to the supermarket and discount stores sellers as these
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Bottled Water industry is still in an expansionary/growth stage. In 2005 the bottled water industry accounted for $70 billion‚ and is expected to reach $140 billion by the year 2020.Advertising budgets are very heavy in companies such as Pepsi (Aquafina)‚ and are positive indicators of the current [growth] stage in the product’s lifecycle. However‚ the bottled water industry is currently experiencing a skewing of profitability numbers (compared with last-year-to-date numbers) due to a shift in
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Professional Challenge Paper Company Glaceau VitaminWater Product Glaceau VitaminWater Mellow Section 1 – PIC More companies are starting to infuse their water with vitamins and electrolytes. Glaceau Vitamin Water is a new product that is starting to become more popular. It is similar to Gatorade because it does contain plenty of electrolytes‚ but it does not contain high fructose corn syrup‚ and Gatorade does. My new product idea will be Mellow an addition to Glaceau Vitamin
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make purchase decisions based solely on price. Evian ‘s average cost per case is about 80% higher than that of Aquafina and Dasani because of the additional handling and transportation costs of bottling water from Evian’s French/Swiss Alps glacier source. Because purified water is cheaper than imported glacial spring water‚ consumers in the U.S. prefer purified water brands like Aquafina and Dasani. 2. In evaluating Danone’s strategy for gaining U.S. market share‚ present the positives and negatives
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But while water itself may be simple‚ the business of bottled water is not. It is big‚ complicated and competitive‚ having grown into an almost $ 9 billion a year business in the United States. The business has been built in large part on savvy marketing‚ aimed at convincing consumers that not all water is created equal. The pitch seems to have worked. In the last 30 years‚ bottled water has emerged from virtually nothing to become the No. 2 beverage in the United States‚ behind soft drinks
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For example‚ according to one retailing store‚ Sam’s Club “Aquafina Purified Drinking Water (16.9 Oz.‚ 32 CT.) “ cost $3.98 . By deep contrast‚ “Mountain Dew Soda (12 Oz. cans‚ 36 CT.)” cost 10.48. That means Aquafina had 540.8 ounces in the box and still cost six dollars and fifty cents less than a 432-ounce pack of soda. To add to my argument‚ according to a famed fast food restaurant
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A Project report On Sales and Distribution of Packaged Drinking Water for Sahara Q shop In partial fulfillment of the requirements of Post Graduate Diploma in Business Management conducted by Rizvi Academy of Management under the guidance of Mr. Rajesh Vyas Submitted by Mohamed Nasir Khan PGDBM Batch: 2012 – 2014. CERTIFICATE This is to certify that Mr. Mohamed Nasir khan‚ a student of Rizvi
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Introduction PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase‚ New York‚ United States‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition
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Although widely considered a global success‚ sales growth and market share have been dwindling in the U.S. for Danone’s popular Evian bottled water brand. With the emergence of cola giants Coke and Pepsi’s bottled water brands‚ Dasani and Aquafina‚ the U.S. market share of Danone’s Evian brand has decreased by 50%. With only a 3.5% market share in 2001‚ CEO Franck Riboud was faced with making the strategic decisions for boosting the market presence on Evian in the U.S. In implementing a strategy
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in lunch boxes; it goes to every meeting‚ lecture hall‚ and soccer match; it ’s in the cubicles at work; in the cup holder of the treadmill at the gym; and it ’s rattling around half-finished on the floor of every minivan in America. Brands like Aquafina‚ Evian‚ and Dasani claim to use sources from deep‚ pristine pools of spring water‚ and majestic alpine peaks. When companies claim their water is from pure sources and is of safe quality‚ millions of people believe that bottled water is the safest
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