Entered India in 1989 One of the largest multinational investors Provides direct and indirect employment 1‚50‚000people (including suppliers and distributors) BEVERAGES Pepsi‚ 7UP‚ Mirinda‚Mt. Dew and DietPepsi HYDRATINGAND NUTRITIONAL BEVERAGES Aquafina ISOTONIC SPORTS DRINKS Gatorade JUICE BASED DRINKS Tropicana100%‚ Tropicana Nectars‚Tropicana Twisters and Slice LOCAL BRANDS Lehar Evervess Soda and DukesLemonade Manufacturer Sponsored Retail Franchisee Pepsi Co licenses bottlers
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| STRATEGIC ANALYSIS OF BISLERI | | | SUBMITTED BYAnkit sharma | | | EXECUTIVE SUMMARY The bottled water industry in India is currently valued at more than $ 1.5 billion. The bottled water industry is growing at rate of 18% CAGR and has attracted many players including Pepsi and Coca Cola. The pioneer of the industry Parle Bisleri has grown over the years and maintained its top position. The bottled water industry consists of organized and unorganized players. There are about
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PepsiCo also initiated the acquisition of Tropicana for $3.3Billion in 1998 (CNN Money‚ 1998)‚ setting itself up as the largest producer of branded juices for the health conscious in the USA. Subsequent acquisitions of Quaker Oats‚ Gatorade‚ Lay’s and Aquafina positioned itself as the world’s 4th largest Food & Beverage (F&B) company with sales of US$22000Million; as compared to Coca Cola‚ which was ranked 13th‚ with sales of US$8191Million‚ solely from sales of Beverages.( Top 100 Food & Beverage Company
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------------------------------------------------- Table of Contents 1. Executive summary 2. Introduction to the company 3. Industry Analysis of the Beverage Market 4. PepsiCo SWAT Analysis 5. Environmental scan of today’s carbonated beverage marketplace 5. Target Markets 6. Marketing Mix a) Product b) Price c) Place d) Promotion 7. Main Strategies 8. Monitoring and Control 9. Observation and Recommendations 10. Conclusion 11. References 1. EXECUTIVE SUMMARY
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A SUMMER TRAINING PROJECT REPORT ON “A COMPARITIVE SURVEY OF PEPSI DEALERS IN RESPECT TO OTHER BRAND DEALERS IN ALLAHABAD AT Submitted to UTTAR PRADESH TECHNICAL UNIVERSITY In partial fulfillment of the requirement For the award of the degree of MASTER’S OF BUSINESS ADMINISTRATION SESSION (2009-2011) UNDER GUIDANCE OF: - SUBMITTED BY:- PROF. PALAVY KAUR PANKAJ JHA
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in broad recognition by such PepsiCo brands as Diet Pepsi‚ Gatorade Mountain Dew‚ Thirst Quencher‚ Lay’s Potato Chips‚ Lipton Teas (PepsiCo/Unilever Partnership)‚ Tropicana Beverages‚ Fritos Corn‚ Tostitos Tortilla Chips‚ Doritos Tortilla Chips‚ Aquafina Bottled Water‚ Cheetos Cheese Flavored Snacks‚ Quaker Foods and Snacks‚ Ruffles Potato Chips‚ Mirinda‚ Tostitos Tortilla Chips‚ and Sierra Mist. • The strength of these brands is evident in PepsiCo’s presence in over 200 countries. The company
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hundreds of products including 22 brands that generate more than $1 billion each in annual retail sales. Its main businesses include – Pepsi‚ Mountain Dew‚ Lay’s‚ Gatorade‚ Tropicana‚ 7 Up‚ Doritos‚ Lipton Teas‚ Quaker Foods‚ Cheetos‚ Mirinda‚ Ruffles‚ Aquafina‚ Pepsi Max‚ Tostitos‚ Sierra Mist‚ Fritos‚ and Walkers. PepsiCo was founded in 1965 when Donald M. Kendal‚ President and Chief Executive Officer of PepsiCola and Herman W. Lay‚ Chairman and Chief Executive Officer of FritoLay merged the two companies
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The Case Against Bottled Water TheStar.com - August 11‚ 2008 By Sean Petty & Justin Trudeau Essay Exercise: After reading this newspaper opinion piece‚ think about how the authors could revise this into an academic essay. What would they have to change in terms of content‚ format‚ and style? Consider whether there are any opportunities for using headings‚ graphics‚ etc. Canadians have long been proud of the mighty rivers and beautiful lakes that make this country one of the greatest repositories
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Introduction Water is the most important necessity for life. The drinking-water needs for individuals vary depending on the climate‚ physical activity and the body culture. But for average consumers it is estimated to be about two to four litres per day. The growing number of cases of Waterborne diseases‚ increasing water pollution‚ increasing urbanization‚ increasing scarcity of Clean and Safe Drinking Water Quality etc. have made the bottled water business just like other consumer items. Scarcity
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It has also been shown to cause resistance to insulin‚ which can complicate health issues for diabetics. It is no healthier than tap water and is expensive‚ which I will be showing you in this experiment. Over 1/3 of the bottled water (Dasana and Aquafina to name a couple) is just tap water that has been purified at the source.To give you another perspective‚ let’s break down costs. If you purchase a 20 oz water bottle at the cost of $1.00‚ that breaks down to about 5 cents per ounce. Compare that
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