Marketing Plan for the April 2010 Executive Summary Contents: Executive Summary 2 1.0 Corporate objectives and strategy 5 2.0 Marketing audit 5 2.1 External Analysis – PESTLIED 5 2.2 Industrial and Market Analysis 7 2.3 Competitive Analysis 9 2.3.1 Direct competition 9 2.3.2 Indirect Competition 9 2.3.3 Critical Success Factors 9 2.4 Customer Analysis 10 2.4.1 Grey Market Customers 10 2.4.2 The business related travel. 11 2.4.3 The youth market
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Marketing Project Part 1 Principles of Marketing Georgia Southern University Dr. Bock Marketing Project: Part 1 Company Description “Choose. Brew. Enjoy.”(McGinn‚ D.). These are three words that started a coffee brewing evolution‚ Keurig. Keurig is a coffee company that designs and manufactures single cup brewing system for use in the home‚ hospitality‚ commercial office‚ food service‚ and medical office environments. Keurig was founded in “1992 and is based in Reading‚ Massachusetts” (McGinn
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THE IMPACTS OF GLOBALISTION IN HOTEL INDUSTRY AND ITS NEGATIVE EFFECTS Slide 2: In the 21st century ‚ with the increasing levels of globalization in hotel industry‚ hotel companies will need to learn different management approaches to survive and develop in environmental circumstances with high levels of uncertainty as well as understand the implication of future impacts‚ both positive and negative‚ of the changing environment in which they operate. As international trade and business expand‚ there
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CHAPTER 1 THE PROBLEM AND ITS BACKGROUND Introduction A restaurant is an establishment which prepares and serves food and drink to customers in return for money. Meals are generally served and eaten on premises‚ but many restaurants also offer take-out and food delivery services. There are many reasons why the restaurant businesses failed. Food catering establishments which may be described as restaurants were known since the 11th century in Kaifeng‚ China’s northern capital during the first
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INTRODUCTION TO THE HOTEL INDUSTRY According to the British laws a hotel is a place where a “bonafied” traveler can receive food and shelter provided he is in a position to for it and is in a fit condition to receive. Hotels have a very long history‚ but not as we know today‚ way back in the 6th century BC when the first inn in and around the city of London began to develop. The first catered to travelers and provided them with a mere roof to stay under. This condition of the inns prevailed for
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Introduction In India‚ the hotel industry has monitored enormous boom in current years. The industry is linked with the tourism industry and the growth of hotel industry was fuelled by the tourism industry. It’s been seen that the industry offers luxury and comfort service to increase the foreign exchange of the economy. Early in 1980’s‚ the hotel industry in India was a budding industry consisting of single hotel companies. Increase in demand for hotels was high in late 1990’s. The increase
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regulationGatorade bottles provide information about manufacture and expire date of the product. | Information is provided for consumer safety. | 3.1.2 Branding 3.1.2 a Brand leadership: We planned to develop Gatorade to become the leader in the sport drink industry in Vietnam * Attract more new customers and underpins beliefs of existing customer about the product. 3.1.2b Brand positioning PepsiCo products are considered as the high quality products in Vietnam. Therefore‚ Gatorade under the PepsiCo
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central reservation system (CRS) used in the industry in which it’s based. Choice has been innovative in this aspect of technology since it was the first in the industry to create its own reservation system called ChoiceADVANTAGE. This enabled the company to be first in customization and customer-need oriented‚ where as other did not. Customization in this crucial technology is important because it could be modified to the exact needs of Choice Hotels and can be efficient and user-friendly as possible
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1.1 Explain the various elements of the marketing process “Marketing is a business activity in which the organization‚ in order to satisfy the demands of the industry‚ decides the preferred items and/or solutions‚ familiarizes them with consumers‚ determines prices‚ arranges the product sales and impacts clients.” (Liu G 2011) The above definition is describing the core intention of promotion. “Marketing is the process used to find out which items or solutions may be of interest to clients‚ and
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globalization and international markets are growing in importance. More companies are seizing the opportunities appearing in the international marketplace‚ as the world grows more connected through the use of new technology and international trends. With global companies all wanting a part of the global wealth available‚ competition becomes fiercer and fiercer as businesses need to prepare and implement innovative strategies in order to succeed. Effectively managing international businesses across
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