Consumer Perception of Global vs. Local Brands: The Indian Car Industry By Shyamala Mathan Sankar 2006 A Dissertation presented in part consideration for the degree of MA Marketing. 1 Consumer Perception of Global vs. Local Brands: The Indian Car Industry Abstract Key words: Consumer Perception‚ Global brands‚ Local brands‚ consumer preference‚ Country-of-origin‚ foreign brand‚ globalness‚ Consumer ethnocentrism. This study examines consumer perception of global brands
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Why Study Literature? Thursday in one of my Introduction to Literature courses‚ one of my students said‚ "Ma ’am‚ I have a question. No disrespect‚ but...." We all know the feeling that comes with any question or remark that begins that way. I thought‚ "Oh boy. Here it comes." "...Why do we need to learn this? Is my commander going to send me a poem and ask me to explicate it?" This question always flummoxes me--not because I have no answer‚ but because the answers are so obvious to me
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Realism Reconsidered The Legacy of Hans Morgenthau in International Relations This page intentionally left blank Realism Reconsidered The Legacy of Hans Morgenthau in International Relations Edited by Michael C. Williams 1 Great Clarendon Street‚ Oxford ox2 6 Oxford University Press is a department of the University of Oxford. It furthers the University’s objective of excellence in research‚ scholarship‚ and education by publishing worldwide in Oxford New York Auckland Cape
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Abortion: Parental Consent Abortion: Parental Consent Attempts to obtain an abortion are much more difficult for minors than for their adult counterparts due in part to laws and restrictions that regulate the consent and notification of a minor’s parents. Thirty-four states require some form of parental involvement in a minor’s decision to have an abortion. The laws are intended to foster parent-child relationships‚ protect the rights of parents‚ and deter young women from obtaining abortions or
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Introduction. When people speak about style they usually consider texts of verbal art [cf. 14] and it is believed that on the whole only masters of style deserve special investigation and of course masters of style are usually those who are writing artistic texts. But as is absolutely clear any text is characterized by a certain style [4]‚ and it doesn’t matter whether it is good or bad because even if the person is writing in a neutral way [17;18] all the same it is the stylistic
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Globalization and Migrant Domestic Workers Who cares? Name: E.L.Hamming Student number: 1159666 Master: International and European Law University of Groningen Faculty of Law Supervisor: dr. P.C.J.H.M.Rusman Department: Legal Theory Section: Political Science June 5th 2007 Acknowledgments I would like to thank Sjoukje Botman‚ Marina de Regt and Sarah van Walsum for their time and energy. Your work‚ thoughts and knowledge have helped me to stay motivated and finish this project. Thank you
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A CASE STUDY OF INTERNATIONAL BRAND MANAGEMENT: COMPARISON OF LEXUS BRAND MANAGEMENT IN BRAZIL‚ UNITED STATES AND JAPAN. Wakayama University Graduate School of Economics Supervisor: Sotaro Sasaki Author: Ana Cecilia Fernández Pedrozo Student Number: 17410030 Table of Contents INTRODUCTION································································································ 1 I. ANALYSIS OF THEORETICAL BACKGROUND·············································· 4 I.1. BRAND MANAGEMENT
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Narrative Form Suzanne Keen Narrative Form This page intentionally left blank Narrative Form Suzanne Keen Washington and Lee University © Suzanne Keen 2003 All rights reserved. No reproduction‚ copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced‚ copied or transmitted save with written permission or in accordance with the provisions of the Copyright‚ Designs and Patents Act 1988‚ or under the terms of any licence
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University of South Florida (USF) Scholar Commons Open Access Textbooks 1-1-2012 Social Science Research: Principles‚ Methods‚ and Practices Anol Bhattacherjee University of South Florida‚ abhatt@usf.edu Recommended Citation Bhattacherjee‚ Anol‚ "Social Science Research: Principles‚ Methods‚ and Practices" (2012). Open Access Textbooks. Book 3. http://scholarcommons.usf.edu/oa_textbooks/3 This Book is brought to you for free and open access by Scholar Commons. It has been accepted
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THE PENGUIN DICTIONARY OF INTERNATIONAL RELATIONS Graham Evans and Jeffrey Newnham PENGUIN BOOKS Published by the Penguin Group Penguin Books Ltd‚ 80 Strand‚ London WC2R ORL‚ England Penguin Putnam Inc.‚ 375 Hudson Street‚ New York‚ New York 10014‚ USA Penguin Books Australia Ltd‚ 250 Camberwell Road‚ Camberwell‚ Victoria 3124‚ Australia Penguin Books Canada Ltd‚ 10 Alcorn Avenue‚ Toronto‚ Ontario‚ Canada M4V 3B2 Penguin Books India (P) Ltd‚ 11 Community Centre‚ Panchsheel Park‚ New Delhi - 110
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