Unit 2 Macro-Trend Analysis BUS 620 Larry Fiegle Tina Haller May‚ 3‚ 2012 Hybrid Vehicle Macro-Trend Analysis Introduction As gas prices continue to rise‚ people have started to trend toward more energy efficient means of transportation. Hybrid vehicles have an electric motor along with rechargeable batteries and have an increased efficiency of up to 50 percent. There is an onboard computer that switches between gas and electric power. The hybrid car runs on the energy of the battery when
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IT in travel ROLE OF IT IN TRAVEL AND TOURISM INDUSTRY GROUP - BK Rajnikant Patel - 111 Dr. Sushant Patel - 112 Rachita Patnaik - 113 Yashasvi Patravali - 114 Navjot Singh - 115 Preview IT has touched every aspect of commerce and turned those industries into gold mines. Travel & tourism industry is also one of those which IT has not spared. And how it has brought about transformation and revolution will be seen in the due course of the presentation. Let
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The Macro Environment Analysis is traditionally the first step of a strategic analysis; it is sometimes referred to as an external analysis‚ a pest analysis or a pestle analysis. The purpose of the Macro Environment Analysis is to identify possible opportunities and threats to your industry as a whole that are outside the control of your industry. There are many factors in the macro-environment that will affect the decisions of the organisation. Tax changes‚ new laws‚ trade barriers‚ demographic
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QUESTION 1: An important macro-environmental force on companies is the social/cultural environment‚ particularly in international markets. Imagine that you are to offer a seminar on the social/cultural environment of Vietnam to foreign businessmen and marketers. Discuss at least three elements of the cultural environment that foreign businessmen should be aware of when doing business in Vietnam. Use specific examples referring to real-life businesses‚ brands‚ marketing activities‚ etc. to support
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Perception and Attitude of Customers Toward Two Online Travel Portals YATRA.COM & MAKEMYTRIP.COM A SYNOPSIS SUBMITTED TO THE DEPARTMENT OF TOURISM & HOSPITALITY MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY‚ CHEHRU BY: NIPUN GUPTA‚ BHANU PARTAP & ASHWINI UNDER THE SUPERVISION OF MR. SANJEEV SHARMA DEPARTMENT OF TOURISM & HOSPITALITY MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY‚ CHERU INTRODUCTION The OTA (online travel agency) business in India is currently expected to be approximately
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Starbucks Macro-Environmental Analysis Starbucks is very well positioned to take advantage of sustained income due to a variety of strategic macro-environmental variables affecting its performance. Starbucks stage is the entire world‚ therefore must take into consideration the local countries current technological‚ economic‚ cultural‚ and political/legal environment‚ but also the interplay between countries as well. Starbucks cannot simply adapt completely policies and marketing
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Environmental Implications of the Tourism Industry Terry Davies Sarah Cahill Discussion Paper 00-14 March 2000 Resources for the Future 1616 P Street‚ NW Washington‚ DC 20036 Telephone 202-328-5000 Fax 202-939-3460 Internet: http://www.rff.org © 2000 Resources for the Future. All rights reserved. No portion of this paper may be reproduced without permission of the authors. Discussion papers are research materials circulated by their authors for purposes of information and discussion. They
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Introduction For this task the author will be discussing the factors which influence the travel and tourism industry and defining the marketing mix. Marketing; The term marketing is a complex management tool and can be defined many ways. Marketing can be defined as being all about getting the right products to the right customer at the right time; in general the term marketing is the action or business of promoting and selling products and services. Marketing is based on thinking about
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BUSINESS PLAN OUTLINE – INDEPENDENT TRAVEL & CONSULTING AGENCY Business Description & Strategy The tourism industry has undergone extensive growth over the last several decades. I intend to penetrate this lucrative market in a home-based venture as an independent travel agent. I will associate with travel agencies willing to work with me. I will refer business to them and for each sale‚ receive a commission fee. My business strategy will be mainly on delivering exceptional service geared
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Aleishia Wiley 07/11/2011 Marketing Fundamentals External Macro Environmental Factors of the Starbucks Brand It’s been 40 years since Starbucks was founded in 1971‚ and a lot has changed since they first opened their doors as a small store front is Seattle’s Pikes Place Market. Their headquarters is still based out of Seattle where they got their start but Starbucks has built a brand that is recognized throughout 50 countries across the globe. Despite small changes over the years the Siren
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