"Analysis of macro environmental for travel agency industry" Essays and Research Papers

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    h a p t e r o n e Analysis of the current situation Marketing Plan NOW danny abramovich >> >> 0 >> 0 >> 1 1 >> 2 >> 3 >> >> 4 Chapter 1out of 4 Macro Environmental Analysis >> >> 2 0 >> 1 >> >> 2 >> 3 >> 4 3 >> >> 4 >> ana l ys i s o f t he c u r r en t s i t ua t i on 1.1 Macro environmental analysis - Being exposed to the news allows you a higher

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    Macro Environmental Analysis

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    Strategic Management Analysis of Child and Family Services of Timmins and District Word Count: 2‚494 November 8‚ 2009 Tracy Hillier Table of Contents Introduction............................................................................................3 External Situation...................................................................................3 Internal Situation....................................................................................5 Five Forces Analysis............

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    the studies * Methodology * Significance of the studies * Scope of the study * Chapterisation Chapter.2 Review of Travel Agency * Product of a Travel Agency * Activities of a Travel Agency * Department of a Travel Agency * Principles of a Travel Agency * Right and Duties of a Travel Agency Chapter.3 Profile of Madura Travels * Profile * History * Organization chart * Computer and Reservation system * International sector * Domestic

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    Lane Tours is a sole propritorship business and a specialized travel agency that provides tour packages depend on the needs and request of the client. It will be located at V.A. Rufino St.‚ corner Herrera St.‚ Makati City. The office will operate every Mondays to Saturdays from 8:00am until 6:00pm‚ and conduct tours from Mondays to Sundays‚ 24 hours. The philippines has the largest volume in tourist in Southeast Asia. Tourism industry is recognized by the government as one of the important contributor

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    Methodology 1 Background to Travel Agencies 1 Definition 1 Context – The background of Travel Agents 1 Types of travel agents 2 Data collection 2 Literature review 2 Analysis of the data collection 3 Strengths 3 Weaknesses 4 Opportunities 5 Threats 5 Suggestions/Recommendations 7 Conclusion 8 References 10 Introduction Aim This report hopes to examine the impact of online booking websites on traditional High Street travel agencies. It was decided to research this

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    Macro-Environmental

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    Executive SummaryThe macro-environment consists of larger societal forces that affect entire micro-environment. The six forces making up the company’s macro-environment include demographic‚ economic‚ natural‚ technological‚ political/legal‚ and social-cultural forces. Companies must constantly watch and adapt to the marketing environment in order to seek opportunities and ward off threats. “The marketing environment comprises all the actors and forces influencing the company’s ability to transact

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    Introduction Hospitality Industry is dynamically growing in the recent years‚ not only in the number of tourist but also the number of it’s different fields. One of these is the expansion of Travel Agencies. Travel Agency is one of the service intensive industries and indispensible among the tourism business. But what is the specific role of travel agency in the hospitality industry and how does it affect the whole industry. Travel Agency is defined as a retail business selling travel-related products

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    BUSINESS STRUCTURE 8 MARKET RESEARCH 8 ECONOMIC AND SOCIAL FACTORS 9 COMPETITIVE ENVIRONMENT 9 LONG-TERM OPPORTUNITIES 9 GEOGRAPHIC AREA 10 MARKET DESCRIPTION 10 TARGET CUSTOMERS 10 MARKET DEFINITION 10 MARKET OPPORTUNITIES 11 COMPETITIVE ANALYSIS 12 COMPETITIVE ADVANTAGES 13 COMPETITORS’ POSITIONS 14 POTENTIAL FUTURE COMPETITION 14 BUSINESS STRATEGY 15 CUSTOMER INCENTIVES 15 ADVERTISING AND PROMOTION 15 SALES AND MARKETING 16 COMMISSION 17 OPERATIONS 17 PREMISES 17 CHOICE OF LOCATION

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    3.1 Describe the different types of business that operate within the tourism industry Travel agencies can be categorized briefly into three different types‚ they are include: 1. In bound Tour Operators 2. Outbound Tour Operators 3. Corporate Travel Service Agencies 4. Land operators – Cooperation among travel agencies. For inbound tour operators‚ the customers are mainly tourists and visitors from foreign countries such as USA‚ England and Japan. About the tour operations

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    http://www.news.com.au/travel/news/what-travel-agents-dont-want-you-to-know/story-e6frfq80-1225826275544 Travel agency issues On one hand travel agencies can take a great advantage from the internet but on the other hand it is one of their biggest enemies. Because there are so many negative articles about a few travel agencies and people are losing their trust in them. So they are strat planning their own trip not using any agencies. So it is a really hard job to build up a good image about their

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