An Attractive Analysis of Emporio Armani ad Josh Hartnett‚ an actor of several famous movies such as Black Hawk Down‚ was invited to act in a perfume ad of Emporio Armani’s Diamonds for Men. Josh seems like the strong handsome figure that would want to be captures by many people and captured many looks. He showed his handsome and elegant performance in this ad‚ which made this image more significant. This perfume advertisement whose target audience is towards upper class young men evokes strong
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Armani Brand 4. 2) SWOT Emporio Armani Perfume This second part of the situation analysis will focus on the Armani perfume SWOT : we describe the main strengths‚ weaknesses‚ opportunities and threats but not all the existing points because it would be too long and uninteresting. Strengths The brand image of Armani License exploited by L’Oreal: a very good promotional support A very dense distributive network Weaknesses License exploited by L’Oreal: is there a total control of the
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ARMANI INTRODUCTION: Giorgio Armani‚ 74‚ is the President and Chief Executive Officer of the Armani Group and sole share holder of Giorgio Armani‚ one of the world’s leading fashion and lifestyle design houses‚ with 5‚000 direct employees‚ 13 factories‚ and a direct network of 500 exclusive retail stores in 46 countries worldwide. Under Mr. Armani’s direction‚ Giorgio Armani‚ today stands as one of the few remaining independent‚ privately-owned companies in its sector‚ with a proven business
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FASHION RESEARCH‚ MARKETING AND TREND FORECASTING An Analysis of ‘Giorgio Armani’ Victoria Joana Scherer Due: 14.12.2012 Word Count: 2219 +/- Abstract‚ Introduction and Conclusion not included Table of Contents Abstract 4 Introduction 5 1. Analysis of the socio-cultural framework 6 Social trends 6 PETA activists 6 Size Zero 7 Cultural evolution 7 Economical evolution 8 2. Analysis of the fashion trends/fads affecting the brand 9 Mood-board 9 Description of major fashion
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4. 2) SWOT Emporio Armani Perfume This second part of the situation analysis will focus on the Armani perfume SWOT : we describe the main strengths‚ weaknesses‚ opportunities and threats but not all the existing points because it would be too long and uninteresting. Strengths The brand image of Armani License exploited by L’Oréal : a very good promotional support A very dense distributive network Weaknesses License exploited by L’Oréal : is there a total control of the
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Giorgio Armani famously known as Armani is not a product neither it is denuncites any specific fashion appeal actually it is name of the founder to Georgio Armani fashion wear company whose name is same to company‚ He was born on 11 July 1934 in Italy‚ Originally he was trained in medical after national services in 1957 he worked as window dresser in departmental store La Rinascente‚ after words in from 1961 to 1970 Giorgio Armani worked as designer in famous fashion house Nino Cerruti. In 1974
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Giorgio Armani An entrepreneur is someone who organizes‚ operates‚ and assumes the risk for a business venture. Giorgio Armani is a perfect example of a modern entrepreneur‚ who became very successful in the fashion industry. Armani is estimated to be worth around 2 Billion (US) dollars. Giorgio Armani was born on July 11‚ 1932 in Piacenza in the Emilia region of Italy. He also spent most of his childhood in Piacenza but he did not have a very happy childhood‚ Piacenza took heavy bombing during
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ADMINISTRATION (BBA) Enterprise Development & Business ASSIGNMENT Summary The entrepreneur has long ties with Giorgio Armani. Giorgio Armani’s talent and his entrepreneurial spirit are the two qualities which have enabled him to achieve great success in building a genuine fashion empire since launching his own business in 1973 His evolution in taste and style has led Armani to eliminate the superfluous‚ emphasize the comfortable and stress the elegance of the essential in his clothes. This
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Armani marketing plan • • • Product:The original Armani Couture product line is the most well respected‚ developed and successful. Over the next three years this line should release all ties to the other products and become a stand alone business to differentiate itself and reestablish itself as the face of Giorgio Armani retaining its exclusivity and Brand distinction. This is the signature line or Armani and should remain under his management and direction. The other products Emporio
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BRAND IDENTITY- The Concept Brand management starts from the concept of brand identity. Brand identity has been defined as a word or a logo‚ related to a product‚ that at the beginning has no sense and then‚ year after year‚ it acquires a meaning determined by the products and the communications of the past. Firms can’t manage directly the sense behind their brands but they have to manage it through brand identity as perceived by the market. While brand image is a reception concept‚ identity is on
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