TITLE An analysis of Saigon Morin Hotel in Hue city thorough 7Ps in marketing strategies INTRODUCTION The ability to market a hotel in the appropriate way to the appropriate market is essential to the success of the business. For this to succeed‚ those in key roles need to understand the product that they are selling and the market to which it is being sold. Managers maximize their returns through understanding the market they are operating in and applying those marketing techniques
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THUA THIEN HUE AND HUE CITY 1. Basic information Area: lt has the natural area of 5‚053.9 square meters spread in the long and narrow land‚ with the average width of 60 km and the length of 127 km. It is along the direction of North West - South East parallel with the coast‚ with various terrains of mountains‚ hills‚ coastal plains and lagoons. 2. Location a.Geography location Locates in the North Central Coast of Vietnam‚ approximately in the center of the country at latitude of
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Marketing and the 7Ps A brief summary of marketing and how it works © The Chartered Institute of Marketing 2005 www.cim.co.uk/marketingresources www.cim.co.uk/knowledgehub | 1 Marketing and the 7Ps: A brief summary of marketing and how it works ONE What is marketing? he Chartered Institute of T Marketing offers the following Marketing is the management process responsible for identifying‚ anticipating and Every product we buy‚ every store we visit‚ every media
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service because they can save lots of time and money as well. http://www.livescience.com/8173-makeup-makeover-truth-cosmetics.html http://www.powerretail.com.au/pureplay/the-beauty-myth-why-australians-buy-cosmetics-from-overseas-etailers/ Marketing is very important since
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• The Extended Marketing Mix‚ 7Ps One of the earliest marketing mix models was by McCarthy (1960) and defined the 4Ps: Product‚ Price‚ Place‚ and Promotion. This was further improved by Booms and Bitner (1982) taking into consideration the service industry which introduced 3 more Ps: People‚ Physical evidence and Process. (Blythe‚ 2006) Product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption. It includes physical objects‚ services‚ persons‚ places
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particular area. Like I have recently visited Jalandhar Cantt. as usual I started my survey at 11:30 A.M and covered 17 shops in cantt. market in a single day. The only problem I am facing during the survey is‚ I am not well known to the interior of the city. To tackle with this situation‚ I always consult my friends who are already in this field‚ before going for the survey.
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Product 4 star hotel located in Fredericton. 222 guest rooms‚ several restaurants‚ bars‚ and a business center. It has 10 meeting rooms‚ all with high-speed internet access. The largest meeting room has a conference capacity of over 700 people. Price Room rates at the Delta Fredericton start at around $160. The hotel also offers specials packages and corporate rates. Place The Delta Fredericton is located at 225 Woodstock Road in Fredericton‚ New Brunswick Conveniently located in
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Place TGV now has 20 premier multiplexes at significant shopping centres in Selangor‚ Kuala Lumpur‚ Ipoh‚ Seremban‚ Johor Bahru‚ Terengganu and Penang with a sum of more than 165 screens and over 31‚000 seats. The location accessibility is very convenient for customers as its outlets can be found at most shopping centres. The distribution channel TGV had used is through internet and retail. Customers can purchase TGV cinemas ticket through the official website of TGV or at any TGV cinema outlets
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[pic] Mc Donald’s [pic] [pic] Marketing Mix (i.e.) 7 P’s [pic] Product [pic] A Product is any article‚ which a manufacturer can sell in open market. A Product has the capacity to satisfy human Wants. This creates Demand and facilitates marketing. The Product Mix includes the following variables: Product line and Range The various product line and range are as follow: • Style‚ Shape‚ Design‚ color
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Saigon‚ a small city situated in South Vietnam‚ is where I grew up. It’s not a big city; however‚ its population has been growing rapidly in the past decade. New immigrants from different part of the country keep coming toward us for higher-paid jobs and modern technologies. Unlike the U.S‚ Vietnam is not a developed country. We have low standards living condition; some parts of the country even have no electricity; crimes and violations happen frequently because people want to escape from poverty;
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