PORTER ’S VALUE CHAIN ANALYSIS The porter’s value chain is a model that helps to analyze specific activities through which firms can create value and competitive advantage. There are two activities in value chain which are: Primary activity – directly concern with creating and delivering a product. Support activities – not directly involved in production‚ may increase effectiveness or efficiency. PRIMARY ACTIVITIES | DESCRIPTION | Inbound Logistic | * Concerned with receiving
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exploiting its core competencies‚ a competitive firm creates value for its customers. Value is measured by a products performance characteristics and by its attributes for which customers are willing to pay. Companies with a competitive advantage offer value to customers that is superior to the value competitors can provide. Value is created by innovatively bundling and leveraging resources and capabilities. A value chain analysis provides information relative to primary (inbound/outbound logistics
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Subway-Porter Value Chain Introduction: SUBWAY was started 47 years ago in the year of 1965 by Fred Deluca. Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway’s annual sales exceeded $ 6.3 billion‚ while countless awards and accolades have been bestowed its chain over the past 47 years. Subway has more than 33‚500 units worldwide whilst its rapid growth has attracted many investments and brought it many competitors
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contemporary workplace in the case study was given. From the case study‚ we know about a person’s name was ROBERT L.CRANDALL who was did a good job in AMERICAN AIRLINES. This is because of his management skills and lead the American Airlines to the success way. He had a good management skill because he gain a lot of experience when he enter American Airlines. Crandall attended fourteen schools in twelve years and then went to the University of Rhode Island. After graduation he served in the Army and then
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3 Situation Analysis 3 Strengths‚ Weaknesses‚ Threats‚ and Opportunities 4 Re-Branding 6 Pricing Strategy 8 Service Marketers 9 Future 12 Summary 12 References 13 Abstract In this case study we will review the new strategic business plan of American Airlines‚ and how they are responding to changes in the marketplace to compete in the modern era. We will also analyze the advantages of rebranding efforts‚ the effectiveness of existing practices of the airline and how the airline may operate post
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Table of Contents 1. Introduction……………………………………………….…….. 1 2. Mission statement …………………………………………….…1 3. Summary of recent performance and financial situation …….1 4. A market overview：Internal and external environmental analysis ………………………………………………….……… 3 5. Marketing objectives and strategies for next 3 years ………...4 6. Recommendation and conclusion...………………………….…6 7. Reference …………………………………………………….….7 8. Appendix ……………………………………………….………. 8 1. Introduction
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Value Chain Analysis To determine where Apple developed distinctive capabilities‚ Porter’s generic value chainmodel provides a systematic framework for identifying Apple’s utilization of resources. Primaryactivities for Apple include Technology and Product Design‚ Production‚ Sales and Marketing‚Customer Service‚ and Legal Services. Technology and Product Design Apple was the first platform to run an electronic spreadsheet in VisiCalc on the Apple II Plus and the first to establish a “digital
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Starbucks’ value chain system‚ in the beginning‚ created additional value on its products‚ which the customers are willing to pay for. Hence‚ the firm is not reluctant to charge above-market prices for its products. In fact‚ its customers are not looking for the prices of the coffee but they are seeking for the quality of the products and brand image that the company offers. Let us then examine the Starbucks value chain and how it contributed to the company’s current downfall. In the Starbucks
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It is truly amazing how jam-packed full of nutrients the Moringa Leaves‚ Pods and Flowers are. If every household had access to Moringa then malnutrition would be wiped out. Wealthier Households would have no need to purchase artificial supplements. MORINGA LEAVES Dr. Frank Martin states in ’Survival and Subsistence in the Tropics’ that "among the leafy vegetables one stands out as particularly good‚ the Horseradish Tree. The leaves are outstanding as a source of Vitamin A and‚ when raw
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American Airlines Marketing cases AMERICAN AIRLINES 1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks 1- Issues The main issue of this case is the lack of profits of the airline industry‚ an industry that should be more than profitable due to the large amount of customers‚ the necessity of using airlines’ services and the high prices charged by most
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