both?" Journal of Marketing‚ Vbl. 66 (October 2002). 7-24 Treacy‚ Michael & Wiersema‚ Fred (1993)‚ "Customer Intimacy and other value disciplines" Harvard Business Review‚ January-February 1993 Woordruff‚ RB & Gardial‚ SF (1996)‚ "Know your customer: new approach to understanding customer value and satisfaction" Blackwell Publishers Cambridge‚ Ma
Premium Airline Singapore Airlines Avianca
VIRGIN ATLANTIC GLOBALIZATION Virgin operates in the third era of Globalization (2000 onwards) where everything is connected through the Web. This means that Virgin use extensively Internet and other technological platforms to conduct its business. The Globalization of Virgin Atlantic contributed to capture the international market and to the improvement of the organization‚ but still there are some challenges experienced that influence the organization policies and the decision making‚ they
Premium Virgin Atlantic Airways Virgin Group Richard Branson
Introduction Singapore Airlines (SIA) was created in 1972 and was fully state owned. The company expanded rapidly‚ and with a strategy of concentrating on customer needs by providing exceptional in-flight service‚ the airline quickly became a noteworthy competitor in the market. During its formative period in the 1970s‚ SIA developed all the hallmarks that made it one of the most successful and consistently profitable airlines in the world. Through a constant investment in personnel skills and
Premium Singapore Airlines Airline Customer
HBC 229N Analysis for Competitive Advantage Group Assignment Semester 1‚ 2012 Australian Company: Qantas Airways Ltd and Billabong International Limited Group Member: Erica Wee 418 5641 Deborah Kusiima 743 4006 Sabbir Ahmen 743 3840 Christina Chin Fung Fung 4201434 Executive Summary This report comprises of specific research on Qantas Airways Ltd. and Billabong International Ltd. (BBG) and their industries. In addition‚ primary sources such as the company’s official website
Premium Qantas Airline Strategic management
QANTAS CASE ANALYSIS REPORT MARK ANTHONY ANDRIJCICH STUDENT NUMBER – 10513924 MGMT3347 – STRATEGIC MANAGEMENT SEMESTER 2‚ 2011 TUTORIAL 4 – MONDAYS‚ 15:00 ROOM BUSN:161 – THE CULLITY TUTORIAL ROOM TUTOR – DOUG MOFFAT INDIVIADUAL CASE ANALYSIS REPORT TABLE OF CONTENTS EXECUTIVE SUMMARY……………………............................3 EXTERNAL ANALYSIS OF QANTAS………………………...4 --Industry --General Environment Analysis --Six General Elements --Demographic --Economic
Premium Qantas Airline British Airways
Assignment 1 / Assignment 2 Lecturer: Mr John F. Hulpke Received by: ________________________________ Article: “SIA’s new offering among the ‘poshest’” – Straits Times‚ Friday‚ February 6th 2015 In the article‚ the writer writes about the new premium economy class from Singapore Airlines which is set to be one of the ‘poshest’ in the industry. Singapore Airlines will launch the premium economy class in August with enhancements
Premium Airline British Airways Air France
typically controlled by the government‚ now due to deregulation‚ governments do not dictate airfares or routes etc and thus leave an open market for new competitors. As there is more competition for market share‚ airlines are forced to become efficient and competitive therefore driving prices down. Deregulation is said to have caused an estimated 20% in air fares (Dayao‚ et al.‚ 2009). In 1979 the “open skies” act was introduced. This refers to an international deregulation policy to ‘liberalize the
Premium British Airways Airline Air New Zealand
Company profile 1. Kingfisher Airlines : Kingfisher Airlines Ltd is India’s largest company for chartered aviation. They operate in commercial passenger airlines‚ private helicopter and chartered airplane divisions. They also have Air Deccan‚ India’s low cost carrier in their business units. It was started on June 15‚ 1995 with Deccan Aviation as name and as private limited company. The promoters of the company were G R Gopinath‚ K J Samuel and Vishnu Singh Rawal. In Jan 2005‚ it was converted
Premium Lufthansa Malaysia Airlines Boeing 737
PROPOSAL TO INVESTIGATE ETHNOCENTRISM AMONG NEW ZEALANDERS: THE INVESTIGATION WILL FOCUS ON AGE INFLUENCING WILLINGNESS TO COMMUNICATE ACROSS CULTURES The Aim of this proposal is to describe a plan to investigate the level of ethnocentrism among New Zealanders and whether or how age influences willingness to communicate across cultures by surveying opinions and attitudes of students in the Management School at The University of XXX and managers around the Hamilton area respectively. Background
Premium Cross-cultural communication Culture Communication
8th most profitable airline (net profit)* and the 17th largest airline in the world by operating revenue. Also Cathay Pacific is ranked 11th-largest in the world in terms of revenue passenger kilometers and 4th-largest in freight ton kilometers. ( Air Transport World‚ 2012) 5.2.1 Attracting Potential Customers Cathay Pacific attracts its customers through some "attractiveness factors" which are mainly related to the services such as: price‚ promotions‚ special offers etc. Cathay Pacific is committed
Premium Cathay Pacific Airline Cargo airline