Academic English for Business and Management Compare and contrast the ideas expressed in the two texts. To what extent do these texts show that national and cultural stereotypes are no longer a useful way of examining the human condition and economic activity? Choose an element in the texts which you find interesting and explain your reaction to it by giving examples from your own experience. Your full name: LIU CHENYE Student number: 200755816 Submission date: 29th July‚ 2013 Tutor’s name:
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13‚ 2010 To: Air France From: Rob Griffin‚ U.S. Director of Search Subject: Air France Digital Marketing Campaign I’ve analyzed the profitable paid-search campaign our agency has managed for Air France. Going forward‚ Media Contacts seeks to optimize performance and ROA dollars spent for SEM campaigns. The following recommendations are based on my thorough analysis and SEM planning that integrates SEO and paid-search marketing. Recommendations To increase Air France’s share of
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Case Analysis: Air France Internet Marketing Rohit Kwatra Class of 2010‚ IIM Calcutta. Case Problem Revenues from online ticket sales continue to grow The company is pursuing an international growth strategy and looking to increase its share in the very competitive U.S. air travel market Targeting to increase company’s net revenues gained through online advertising as well as ROA Translates technically‚ into being more efficient at driving visitors to the web sites and converting
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INTRODUCTION AIR FRANCE KLM Royal Dutch Airline French Company Dutch company Founded in 1933 Founded in 1919 CEO: Frédéric Gagey CEO: Camiel Eurlings Hub: Roissy Charles de Gaulle Hub: Schiphol Main acEvies: passenger‚ cargo‚ maintenance Main acEviEes : passenger and cargo Fleet size
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Air France‘s Case You have just been hired by Rob Griffin to help him better understand the effectiveness of Air France’s online sponsored search efforts. He has requested answers to the following questions: 1. Please calculate the effectiveness of each of Air France’s marketing campaigns across the 7 different publishers categories (3 points). Publishers | Avg. Cost per clicks | Tot. Clicks | Media Costs | Tot. Bookings | Tot. Revenue | Net Revenue | Net Rev per Cost | Avg. of Sales per
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3. Depreciation percentage=$1‚640‚200/$15‚411‚620 = 10.64% New Fixed Assets=$15‚411‚620 + $30‚000‚000 = $45‚411‚620 $45‚411‚620*.1064 = $4‚831‚796 new depreciation Pro forma Income Statement Sales ($36‚599‚300*1.12) $40‚991‚216 Cost of Goods Sold ($26‚669‚496*1.12) 29‚869‚836 Other Expenses ($4‚641‚000*1.12) 5‚197‚920 Depreciation 4‚831‚796 EBIT 1‚091‚664 Interest 573‚200 Taxable Income 518‚464 Taxes
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Air France provides commercial flights to customers within the airline industry. Since 2006 new trends emerging suggest that this industry will reach its breakeven point of 500 million dollars. This is due partly to the fast growth rate of international travel and in the price for economy tickets (7.4%). Air France along with other airlines is uniquely suited to utilize direct online sales through e-commerce because of the fact that travel is an intangible product. With more households in the United
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Air France Internet Marketing: Optimizing Google‚ Yahoo!‚ MSN‚ and Kayak Sponsored Search Kellogg KEL319 CASE BACKGROUND In 2007 Air France operated in the fiercely competitive business of international and domestic airline travel services. Catering to both business and leisure travelers‚ Air France turned to Internet marketing campaigns and search engine optimization to reach large customer segments in multiple countries including the United States. To be successful‚ Air France had to understand
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45598 | 933345 | $46‚197.82 | $882‚288.95 | 662 | Grand Total | 512849 | 41868674 | $755‚315.92 | $4‚661‚912.55 | 3939 | From the table above‚ we can see the total clicks‚ impressions‚ click charges‚ revenue and volume of bookings each publisher in Air France’s SEM campaign. Google-US produced the highest revenue‚ bookings and total clicks‚ but also cost the most. Overture has the highest number of impressions‚ but does not produce the highest revenue or volume of bookings. Publisher Name | CPC
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| Case Study Four | S&S Air International? | | | 5/7/2011 | The business world is highly competitive‚ changes quickly and is filled with risks and rewards. The international business world is no different! Things can change on the international stage in the time it takes to get a cup of tea! S&S Air has been in discussions with a dealer in Europe to sell the company’s model known as “The Eagle”. The dealer‚ Amalie Diefenbaker‚ has told S&S Air that she will pay the
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