Air France Case Study

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Air France provides commercial flights to customers within the airline industry. Since 2006 new trends emerging suggest that this industry will reach its breakeven point of 500 million dollars. This is due partly to the fast growth rate of international travel and in the price for economy tickets (7.4%). Air France along with other airlines is uniquely suited to utilize direct online sales through e-commerce because of the fact that travel is an intangible product. With more households in the United States gaining access to broadband internet, each company within the airline industry can reach more consumers on a level playing field. Analysis of the structure and content of the company's Web site helps to maximize readability of the contents of the site, where it seems one of the most important technological parts of the site, such as structure of the URL, and Web server settings, information architecture, usability site, and text content. Increasing the number of companies toward to design keyword lists to link consists of the titles, and the fee depends on the number of times where you clicked on one of the main ads. That may lead to reduce the size of running a search engine where should advertising is more appropriate for keywords. Today the largest search engines, extensive campaigns of the word seeking to be exact according to geographic target which has been now become much easier. The use of such strategies can be measured easily on the Internet, the main goal in the future is to improve the income of the main development in the future and reduce the cost-per-click, an increase in bookings, and improve the overall performance of the engine. Google is among the best choices but has the highest cost associated with its service. In order for Google to be a profitable choice Air France must make a strong impression in order to improve conversion rates which will depend on the selection of critical keywords. Expanding field to use branded and...
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