AIDS‚ condoms and carnival Durex in Brazil OUTLINE • • • • • • • • • Aids’ and condoms history Brazil’s global environment PESTEL SSL activities Export and supply process Marketing mix SWOT analysis Conclusion Recommendations References INTRODUCTION Problem formulation Was it a good idea for Durex to enter the Brazilian condom market? CONDOM MARKET IN BRAZIL SIZE Commercial market: 660 000 000 (6.6 million) Government hand-outs: 1 000 000 000 (1 billion) BRANDS MARKET
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CASE 45 AIDS‚ Condoms‚ and Carnival Worldwide‚ more than 2 million people died of AIDS in 2009‚ and more than 33 million are estimated to be living with HIV/AIDS. BRAZIL Half a million Brazilians are infected with the virus that causes acquired immunodeficiency syndrome (AIDS)‚ and millions more are at high risk of contracting the incurable ailment‚ a federal study reported. The Health Ministry study is Brazil’s first official attempt to seek an estimate of the number of residents infected with
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Case Study (Carnival) Barry J. Ellis 20 Feb 2013 The Carnival Corporation and plc is the largest global cruise line operator and one of the largest vacation companies in the world. Carnival is headquartered in Miami Florida and London England. It operates a fleet of over 80 ships and typically has over $150‚000 guests and 65‚ 000 shipboard employees sailing at any given time. Carnival is part of the North American market which is dominated by 3 organizations; Carnival‚ Royal Caribbean
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numbers of HIV/AIDS cases‚ sexually transmitted infections and teenge pregnancies highlighted a lack of knowledge about sexual health and the need for education about condom use within the Fijian community. With a small population of only 900‚00 people‚ HIV/AIDS has the potential to have a devastating impact on Fiji if it is unchecked. To address this problem‚ MSIP utilises modern marketing techniques and a locally branded product to increase the acceptance‚ awareness and of condoms within Fiji.
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The history of the Carnival Corporation begins in 1972‚ when Ted Arison set up Carnival Cruise Lines as a subsidiary of the American International Travel Service. The first ship ran aground‚ but Arison remained steadfast in achieving his vision of a cruise line offering affordable vacation packages to middle-income consumers. By 1977‚ Carnival had three ships‚ and ten years later‚ as the industry leader‚ the company went public. In the early 1990s‚ Carnival began to diversify into land-based entertainment
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Introduction Carnival Corporation as the largest cruise line in the world is being a leader and innovator in the cruise line industry. Many of the onboard activities and services were introduced to strengthen the competencies between competitors. The challenges of the Carnival were being overcome by the management with creative and innovative strategies. As a corporate entity‚ Carnival did not refuse to withdraw money to settle the ocean pollution charged by public. The expansions of cruise line
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informs him he has pneumonia and is HIV positive. Mr. Thomas believes that he contracted HIV while involved in an affair with another woman three years ago. He is afraid to tell his wife‚ knowing she will be angry and that she may leave him. Case Study: The nurse assigned to care for Mr. Thomas reads in the medical record (chart) that he learned two days ago he was HIV positive. There is a note in the record that indicates that Mr. Thomas has not told his wife the diagnosis. To complete a
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Before the 19th century Whether condoms were used in ancient civilizations is debated by archaeologists and historians.[2]:11 In ancient Egypt‚ Greece‚ and Rome‚ pregnancy prevention was generally seen as a woman’s responsibility‚ and the only well documented contraception methods were female-controlled devices.[2]:17‚23 In Asia before the 15th century‚ some use of glans condoms (devices covering only the head of the penis) is recorded. Condoms seem to have been used for contraception‚ and to have
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industry in terms of market share and competitive rivalry. Now cruise industry is one of the most competitive across all. Question 1: What global forces have contributed to the growth of the cruise-line industry? Answer: The global forces which have contributed to the growth of the cruise-line industry are- * The open sea. * Exotic ports those are available to a mass market. * People’s tendency to have pleasure or relaxation. * The advent of Transocean
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Self Assessment Doing Business for Humanity This is a guide to what I expected in an answer and the length. If I ask for 2 examples don’t waste time giving more. __________________________________________________________________________________ Q1. Give 2 examples of institutions used to distribute multi lateral aid The World Bank‚ IMF etc Q2. Briefly state what comparing actual amounts of a nation’s Aid giving from per capita amounts reveals. The absolute amount given by the US for example
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