Advertising‚ generally speaking‚ is the promotion of goods‚ services‚ companies and ideas‚ usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity‚ public relations‚ personal selling‚ and sales promotion. Advertising involves the process where in a massage is designed so as to promote a product‚ a thought‚ an idea or even a service. The concept of advertising has assumed a dynamic form
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In a democratic set up‚ advertising provides for healthy competition among a large variety of competitors‚ (variety being the spice of life). Advertising highlight important technical advances and thus attract the buyer‚ and thus gives a sense of direction in the market. Without advertising‚ the human will not know how to differentiate one product from another‚ and buying would become like feeding data to a computer. About religion‚ many people think they are greater than Jesus Christ. They think
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false and tall claims‚ which is far from reality. And they call it creativity. It is nothing but lying and society has tacitly grown to accept it. If the strict definition of "cheating" is taken‚ as is commonly defined in most countries across the world‚ then most advertisers and the companies would have to be put behind bars for the offence. It is not entirely clear what is meant by legalised form of lying. There are lies that advertisers cannot legally utter‚ and then there are exaggerations‚ poetic
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ADVERTISEMENT IS A LEGALISED FORM OF LYING Necessity is the mother of invention’ is an oft-quoted saying. But now-a-days the reverse of it is more true. In modern business‚ ’invention’ is mother of necessityIn this age of machinery‚ newthings are produced everyday. Market is created for these things through advertisementBusinessmen advertise their goods in various ways and thus spread a knowledge of their goodsamong the customers.It is through advertisement that people begin to feel a need for
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ADVERTISEMENT IS A LEGALISED FORM OF LYING Necessity is the mother of invention’ is an oft-quoted saying. But now-a-days the reverse of it is more true. In modern business‚ ’invention’ is mother of necessityIn this age of machinery‚ new things are produced everyday. Market is created for these things through advertisement Businessmen advertise their goods in various ways and thus spread a knowledge of their goods among the customers. It is through advertisement that people begin to feel a need for
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Advertising is legalized form of lying 100% yes. Most advertisements and advertisers make totally false and tall claims‚ which is far from reality. And they call it creativity. It is nothing but lying and society has tacitly grown to accept it.If the strict definition of "cheating" is taken‚ as is commonly defined in most countries across the world‚ then most advertisers and the companies would have to be put behind bars for the offence. It is not entirely clear what is meant by legalized form of
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Advertising is legalized form of lying 100% yes. Most advertisements and advertisers make totally false claims which is far from reality. And they call it creativity. It is nothing but lying and society has grown to accept it.If the strict definition of "cheating" is taken‚ as is commonly defined in most countries across the world‚ then most advertisers and the companies would have to be put behindbars for the offence.A great many of the statements that advertisers make are not literally true. Our
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These days everywhere we look there is some form of advertising‚ with a company trying to persuade us to purchase their product. These ads are found on billboards‚ TV ads‚ magazines‚ bus stops‚ pop-ups and even shopping bags with Company logo’s‚ just to name a few. Out of the ads we see every day about twenty percent of them contain some sort of sexual appeal. The problem is not that advertising is everywhere‚ rather it is the provocative ads that company’s use to sell their brand. The inappropriate
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on the audience. Ads that deceive the purchasers should be avoided. Some software plays very important role in deceiving people on magazines‚ Adobe Photoshop is one of them. It is an advanced application and has many purposes in the world of advertising technology. This tool is used mostly in the advertisement industry for retouching images. Cover Girl magazines are the perfect example. They always display women with perfection on their face‚ which is a result of the magazines being edited by
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Advertising Essay In today’s society‚ everyone is being constantly bombarded by commercials. The average person sees 3‚000 to 20‚000 ads in one normal day. All advertisements may seem clever but will never let the product shown live up to its full expectations. Such advertisements such as weight loss food which lets someone ‘eat as much food as they want and lose weight’‚ is just not that effective. H.G Wells quoted: “Advertising is legalized lying” In modern society‚ advertisers find new and
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