CASE #1 WALMART‚ 2005 BYRG GRATUS MGMT 642: BUSINESS POLICY FEB. 20‚ 2014 1. What is the Wal-Mart Brand image? Walmart has the brand image of a mega-retailer‚ which: offers everyday low prices on a ‘broad’ product assortment; provides the best possible shopping experience - online‚ through mobile and in stores; and offers a one-stop‚ round-the-clock family shopping destination‚ where families can procure everything from groceries‚ to household tools‚ to electronics; delivers
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VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS ADMINISTRATION WAL – MART MARKETING PROBLEMS WHEN GOING GLOBAL By GROUP 5: NGUYEN THI HUONG GIANG NGUYEN THI TRUC LINH TRAN THI THU HANG NGUYEN PHU NGHI LE DUC PHUC A project submitted to Dr. Vu The Dung in partial fulfillment of the requirements for the International Marketing course Ho Chi Minh City‚ Vietnam 2011 Contents I. General information 3 1. Company Background 3
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Wal –Mart Stores Inc‚ The world largest retailer is possibly the most controversial business in America. With sales over $312‚000 billion in 2006 and 1.7 million employees worldwide managing stakeholder relationship is a major challenge. The Wal-Mart that saves the average family an estimated $2329 per year has its critics. Wal-Mart claims that it is committed to improving the standard of living for their customers throughout the world. It has estimated that Wal-Mart saves consumers $100‚000 billion
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Wal-Mart and the United States and Global Economy Azusa Pacific University Table of Contents History of Sam Walton 3 Background of Wal-Mart 5 Management Philosophy 9 Use of Information Technology as a Competitive Weapon 10 Purchasing Power 12 Supply Chain and Inventory Management 14 Supply Chain and Distribution 14 Inventory Management 18 Expanded Operation in Groceries 21 Labor Unions and Wal-Mart 22 Role of the Largest
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a. Now based on what you have learned in this class to date answer - Why did Wal-Mart fail in Germany? Be specific and in you conclusion state which is the most important reason. Wal-Mart is an American company created in 1962 by Sam and Bud Walton. Based on very low prices and an excellent customer service‚ it quickly became what it is today‚ the largest retailer in the world. Wal-Mart is also the dominant in clothing and textile as well as food retailers on the US market with around 100
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#1 09/09/2014 Wal-Mart Case The retail industry is dominated by few retail giants‚ with Wal-Mart competing in several retail categories. Wal-Mart competes against Kmart and Target in general merchandise retailing; against Costco in the warehouse club segment; and other Safeway in the supermarket retailing. Competition among retailers centers on pricing‚ store location‚ variations in store format and merchandise mix‚ store size‚ shopping atmosphere‚ and image with shoppers. Wal-Mart with a marketing
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Since the founding of Wal-Mart by Sam Walton in the 1960s‚ Wal-Mart’s competitive strategy is and has always been emphasizing lower prices‚ which is campaigned through their slogan “everyday low prices.” Wal-Mart’s management strives to achieve low retail prices by leveraging it buying power and controlling labor cost. As a business that “was built upon a foundation of honesty‚ respect‚ fairness‚ and integrity”‚ Wal-Mart’s culture is based upon respect for individuals‚ service to customers‚ and
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What‚ historically‚ has been Wal-Marts key source of competitive advantage in discount retailing? WalMart’s competitive advantage is a result of several key strategic choices. • First‚ WalMart’s choice of geographic location in rural/small town locations that were not being served by competitors allowed it to establish itself as the sole discount retailer in these areas. • WalMart’s inventory management strategy. From the onset‚ WalMart has been a leader in implementing new and cost effective
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BADM 449 Wal-Mart Stores During the time of this case‚ there are multiple organizational capabilities that took place within the continuous growing Wal-Mart stores during 2003 as well as the years that led up to the time of this case. From the beginning of the store and the vision of Sam Walton‚ he used all of the different criteria for the VRIO framework. Near the beginning of the creation of Wal-Mart‚ Sam Walton‚ the founder of Wal-Mart‚ had many visions and a clear sense of direction
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Table of Contents INTRODUCTION 2 COMPANY HISTORY AND BACKGROUND 4 Organizational Culture 5 International Penetration 6 INDUSTRY DESCRIPTION 9 Industry Analysis 9 Table 1: TED Spread (2005-2010) 11 Table 2: VIX (2005-2010) 12 Table 3: FCI (2005-2010) 12 Size of the U.S. Retail Market 13 Table 4: S&P Retail Index (2005-2010) 14 Table 5: U.S. Retail Sales (2005-2010) 14 Structure of the U.S. Retail Market 15 Table 6: U.S. Retail Sales
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