CHAPTER 2 LITERATURE REVIEW This chapter reviews the related literature and conceptual framework of this study. The literature review cover the shopping behaviour‚ shopping value‚ consumer’s decision making styles‚ perceived shopping mall image‚ shopping mall brand loyalty and consumer segmentation. The conceptual framework of this study will be explained in the end of this chapter. 2.1 Shopping behaviour This section is attempts to provide an explanation on consumer shopping behaviour by
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A Day at the Mall Happy people walking‚ stepping‚ running‚ grabbing‚ chewing and talking wherever you turn. Upstairs downstairs‚ front and back people are constantly grabbing and letting loose of items. Twenty percent‚ fifty percent red signs all over the place. The mall is definitely the place to be after a stressful day at school. It makes no difference what mood one is in when approaching the mall because once the entrance door closes behind you-nothing matters. The mall consists of many wonderful
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Parminder Jeet Singh‚ author of‚ "From a Public Internet to the Internet Mall" is an article on the rise of the Internet Mall and the fall of the public internet. Arrangements are being made by internet companies and telecommunications to give priority to certain providers. This is creating “Internet Malls” the author explains that it gives access and priority to providers with goods and services who will be able to pay them to a large degree or sustainably. In the article the author supports his
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Title: The Oversized Mall General purpose: To inform Specific purpose: To inform my audience about amusement facilities in Dubai Mall. Central idea: Today I am going to take you on a tour around the amusement facilities of the largest mall in the Middle East. Method of organization: Spatial I-Introduction Good afternoon everyone‚ today I am going to take on a tour around the most visited places inside Dubai mall. But first let me introduce you to the mall so you have a little more knowledge
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looking for something fun to do‚ that doesn’t cost a lot of money. I happen to have a solution‚ and one of my personal favorites‚ for you. When you here‚ "a day at the mall"‚ you probably think‚ shopping‚ walking‚ crowds‚ stress‚ and spending too much money. The mall is much more than that. Anyone can make their day at the mall quite an adventure. For you ladies‚ one fun thing to do is; go into one of the fancy dress stores; gather up a bunch of glamorous‚ way too expensive‚ dresses in your
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Lost In The Mall: Misrepresentations and Misunderstandings Article Review Shane Raymer South-central Kentucky Community and Technical College Abstract The studies described in this article investigates whether people can be fed false memories‚ or believe false information‚ into believing that (for example) they were once lost in a shopping mall at a point in their life. Lost
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After a long day at York dale mall I finally decided to get on the train and go back home. It was 7:35 and I was walking down the stairs to get into spadina station when all of sudden I bumped into someone while eagerly trying to put on my new sweater I just bought from juicy couture‚ I turned around and it was a blind white man probeally in his late 30’s‚ he had dirty blonde hair‚ clothe that were torn and way to big for him‚ he smelled as if he hasn’t showerd in days‚ he had such a seriose mad
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The Dirty War was a period of strong political instability and violence that surged through Argentina beginning in the late 1960s‚ and lasting for nearly a decade. This epoch of violence emerged at the end of the era of Juan Peron‚ who was a beloved Argentine leader. The terrorism that followed was not a total shock‚ as Argentina is somewhat prone to violence and political instability. Jacobo Timerman‚ the author and protagonist in Prisoner without a Name‚ Cell without a Number‚ states that terrorism
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HOW ARE SHOPPING MALLS CHANGING OUR SOCIETY? Program: Addictions & community Support Worker Module: Communications Name: Ismail Erten Date: June 3‚ 2013 Instructor: Burns MacLeod Assignment # 1 HOW ARE SHOPPING MALLS CHANGING OUR SOCIETY ? * How much do you really know about shopping malls? * How are shopping malls changing your life? * Are you aware of the influence shopping malls may have on future generations? In just under the past fifty years‚ small family businesses
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MARKETING MANAGEMENT SHOPPING MALL 1 MARKETING PROJECT ON SHOPPING MALL NAME: MRINMOY CHAUDHURY ENROLMENT NO: 011102003 PROGRAM: PGDIB 02 Term : 6 2 Contents 1. Introduction Pg. no. 4 What is a shopping mall? ................................................. Advantage and disadvantage Brief history Type of shopping malls Components 2. Objective……………………………………….. 9 What are the key factors which is making shopping mall hugely successful? Effect of shopping malls on the small retailers. 3
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