Q1 Explain Marketing Mix for these Products and Service industries with suitable example of a company. 1) FMCG 2) Telecom 3) Education Answer : Marketing Mix of FMGC Product : Colgate[ Sensitive toothpaste ] : Product: " Colgate sensitive toothpaste is toothpaste which provides relief to sensitive teeth. " Some people’s teeth’s are normally sensitive towards special kind of conditions like when coming into contact with hot or cold substances. " Here this toothpaste provide relief
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The 4Ps and the marketing mix The 4Ps are the ideas to consider when marketing a product. They form the basis of the marketing mix. Getting this mix right is critical in order to successfully market a product. The 4Ps are: 1. Product 2. Price 3. Promotion 4. Place If market research is carried out effectively‚ a company can plan a promotion for the right product‚ at the right price‚ and to get it to their chosen market‚ in the right place. Now look at the 4Ps in more
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Bacardi Breezer and the Marketing mix Following the success of Bacardi rum‚ created in 1829 (Smith‚ 2002) the company decided to diversify in 1994 launching Bacardi Breezers. These are "refreshing blend of Barcardi rum‚ fruit juices‚ exotic flavourings and sparkling mineral water" (http://www.thedrinkshop.com/products/nlpdetail.php?prodid=410) Bacardi were the first to launch ready-to-drink alchopops and are currently the market leader in the segment. The Bacardi Breezers come in many different
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The Marketing Mix and 4 Ps The 4Ps are: • Product (or Service) • Place • Price • Promotion A good way to understand the 4 Ps is by the questions that you need to ask to define you marketing mix. Here are some questions that will help you understand and define each of the four elements: Product/Service • What does the customer want from the product/service? What needs does it satisfy? • What features does it have to meet these needs? • Are there any features you’ve missed out? • Are you
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Assessment 1 part1 TASK 1 Identify the key characteristics of visual music products or services by gathering relevant information about the product and services of visual music from the case study and other resources that are applicable A) You will need to provide a paragraph or brief explanation of the following characteristics of products or services below Brand The brand or branding of a product is the image of how a company is view among the general public‚ the brand is their
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Marketing mix: Definition – The marketing mix consists of the 4 main aspects of marketing‚ these include: • Price – Value‚ low price • Place – Stores = Superstores‚ online‚ retail • Promotion – advertising‚ offers • Product – Limited range of essential products • Processes – Customer service‚ revenue protection • People – design‚ accounts • Physical – bags‚ logo on trolleys APPLE: |Aspect |What it consists of
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The Marketing Mix Jessica Beazley BUS 235 Introduction into Marketing Lindsey Fosse September 8‚ 2013 The Marketing Mix In today’s world‚ there is so many new products‚ and ways to promote the sale of the product. Have you ever wondered‚ why would a company come up with that idea or why would they market it that way? There is always a reason for each decision made. A product that is kind of new to the market that even has me under its wing is the Nabi tablets for kids. Fuhu Inc. has
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Marketing Mix Product Swiffer is a great product and has a grip on the market. The quick addition of line extensions helped at first but now seems to hinder. Swiffer should go back to the basics‚ and focus on making their successful product even better. Not by adding features necessarily‚ but by making sure the main products‚ (Swiffer‚ Swiffer Wet‚ and Swiffer Wet Jet) are stellar. They need to make sure that those lines are solid‚ and have great satisfaction rates. This commitment to quality
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------------------------------------------------- KEY CHARACTERISTICS (PRODUCTS AND SERVICES) AND MARKET SIGNIFICANCE One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning‚ as pricing alone can affect other marketing mix elements such as product features‚ distribution‚ and promotion. To compete and excel in the market Braaap have shown the use and benefit of pricing variables to their business and
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MARKETING MIX A.I.U. ABSTRACT You will read why you should purchase the product Xtra laundry detergent over Gain laundry detergent. By learning about the 4P’s in the marketing. I chose to do my marketing report on Xtra laundry detergent. It is interesting to me because maybe people don’t really pay attention to how much money they
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