McDonald’s Corporation McDonalds Corporation is a centralized International company which operates in the fast food industry supplying hamburgers‚ french fries and other consumable items using standardization‚ heavy expansion and branding as the driving force. McDonalds operates in over 121 countries and has over 30‚000 restaurants worldwide serving over 52 million customers a day. Its development from a drive-in restaurant in San Bernardino‚ California‚ to famous fast food chain restaurants of
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Mc Donald’s Products and Services. McDonalds is the world’s leading food service retailer with more than 30‚000 restaurants in 118 countries serving 46 million customers each day. McDonalds is one of the world’s most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which they do business. Serves the world some of its favorite foods - World Famous French Fries‚ Big Mac
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performance‚ distinctive competitive strategies and the high integrity of our people. Approximately 85% of McDonald’s restaurant businesses world-wide are owned and operated by franchisees .All franchisees are independent‚ full-time operators. McDonalds Vision Mission Statement and Values * Vision: To be the best & leading fast food providers around the globe. * Mission: To be the world’s best quick service restaurant experience. Being the best means providing outstanding quality‚ service
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efficiency of the restaurant owned by the brothers and suggested an idea to open similar restaurants to Richard and Maurice McDonald. Kroc suggested that they franchise the restaurants throughout the United States‚ however‚ the brothers were hesitant and as a result‚ Ray Kroc offered to do it for them himself. McDonald’s has been in existence since the 1930’s and in 1948‚ the McDonald brothers shut down the carhop drive-in to become a self-serve operating restaurant. McDonald’s was incorporated in 1955
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1.0 Background of the Company McDonalds is one of the leading global fast food franchises in the world. McDonalds has more than 33‚000 restaurants worldwide in 119 countries. The company has 1.7 million employees (McDonalds US‚ 2011). McDonalds has more than 80% franchisee restaurants around the world. McDonalds’ C.E.O is Jim Skinner; he was elected to this post in November 2004 and has been with McDonalds for 39 years (Forbes‚ 2011). McDonalds’ has its head corporate offices at Illinois‚ Chicago
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Contents 1.0 Objective 2 2.0 Introduction 2 3.0 History of McDonald in Malaysia 2 4.0 Type of Services Provided 3 5.0 Conclusion 4 Referencing 5 1.0 Objective This report will discuss about the facts regarding to McDonald. Hence‚ the report will focus on its history‚ concept as well as the service provided. 2.0 Introduction First and foremost‚ we have a look about the history of McDonald. The story of McDonald began with Raymond Ray Kroc. Ray Kroc was the exclusive distributor
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1. McDonald Product : value-priced ‚ fast-serviced meal 2.Mc Donald Price: my guess is Value-pricing (offering just the right combination of quality and good service at a fair price) 3. Place: Strategic location of most McDonald fast-food outlet is found in populated and easily accessible areas (e.g. retail areas‚ airports‚ busy street) or most certainly locating closely where its top 3 competitors are also doing business e.g.; Burger King‚ Subway etc.. 4. Promotion: McDonald has engaged
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assignment is McDonalds. McDonald’s is the leading global foodservice outlet with more than 33‚500 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local men and women. http://www.aboutmcdonalds.com/mcd/investors/company_profile.html McDonalds has developed its operation to a very high level of efficiency over years it has been operation. One main reason is that McDonalds keeps innovating
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Second Strategic Analysis Case # 17‚ McDonalds and the McCafe Coffee Initiative This case is brief and focused as it is presented by the text/authors. However‚ there is much more to it than meets the quick first reading. For this case analysis‚ use the information in the text to define the part of McDonalds’ business you will examine. Use the company’s Internet site to supplement your understanding of the issues presented in the case – which still exist today. Using APA format and succinct
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Product elements Core product : overnight rental of a bedroom - 150 000 rooms supplementary services : - deluxe amenities for leisure travellers* - special amenities for business and meeting market* - Food and beverage* - Laundry* - Pool* - Fitness center* - Pets allowed* - High speed internet access* - Wheelchair accessible* - Hair dryer* - Coffee maker in the room* - Cable TV in the room* - Nintendo* - Large work desk* - Newspaper delivery* - Maid service Place and time - 496
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