Only available on StudyMode
  • Download(s) : 835
  • Published : February 11, 2011
Open Document
Text Preview
3.0History of McDonald in Malaysia2
4.0Type of Services Provided3
5.0 Conclusion4

This report will discuss about the facts regarding to McDonald. Hence, the report will focus on its history, concept as well as the service provided. 2.0Introduction
First and foremost, we have a look about the history of McDonald. The story of McDonald began with Raymond Ray Kroc. Ray Kroc was the exclusive distributor of a milk shake maker called the Multimixer. In the intervening time, two brothers, Richard and Maurice McDonald owned and ran a hamburger restaurant in San Bernadino, California, in the 1950s. Ray Kroc heard how well the McDonald brothers were doing using his Multimixers to serve their customers. He met up with them and acquired the franchising right from them to run McDonald's restaurants (McDonald 2008). A great success story was in the making. In 1955, Ray Kroc founded the McDonald's Corporation and opened the first restaurant in Des Plaines, Illinois. In 1961, he bought out the McDonald brothers (McDonald 2008). Nowadays, McDonald is one of the most successful franchises in the world. As a matter of fact, McDonald is not a strange word for people all around the world. Even the kids who do not know how to read and write, they can easily recognize McDonald by just looking at their logo. 3.0History of McDonald in Malaysia

McDonald's first made its way to our shores (Malaysia) in December 1980 (McDonald 2008). USA gave GOLDEN ARCHES RESTAURANTS SDN BHD the license to carry out McDonald's restaurants in Malaysia (McDonald 2008). We as the citizens of Malaysia got our first taste of McDonald's when McDonald's Malaysia opened its first restaurant at Jalan Bukit Bintang, Kuala Lumpur on 29 April 1982 (McDonald 2008). To date, McDonald's Malaysia has 194 restaurants located nationwide and is currently expanding at about 10-15 restaurants annually (McDonald 2008). 4.0...
tracking img